Plan Your Web Site Effectively for Max Success
Types of Websites
Explore the types of Web Site Business Models
Site Types 2
More information on the strategic types of sites
Strategy Planning is essential to Success
Make sure your strategy is up to snuff
Technical Strategic Planning an Outsourcing Contract Work
More on Outsourcing Contract Work
Deciding what will go on your business site and who will provide it
Determing a schedule for content management
Automation for Content Syndication
Keyword Planning Suggestions on preparing keyword research for your site.
Brainstorming and organizing the architecture of your website.
Information Architecture 2
More discussion on the lower tiers of site heirarchy
Technology Planning Scaleability considerations for large and growing sites.
Tech Planning 2Weighing the value of flash technology.
Creating a budget and using it effectively
What type of web host will you need?
Labor related expenses for site creation
Measuring financial success and ROI
Developing a Web Site
Design and Development
Establishing the importance of credibility in design.
Writing the Initial Code
Programming considerations for when you get down to programming.
Promoting a Web Site
The creation of a website includes three phases that are essential for success. Any business that hopes to use the new medium of the Internet successfully must adequately plan, develop, and promote their website consistently with the strategic goals of the business. A website is the only medium that allows a business the luxury of tracking and measuring nearly every aspect of the project. A website should be subject to the same cost/ benefit analysis that every other area of a business is subject to. It is important to create metrics to measure the success of a site by following the proper protocol for each phase of the website creation process.
Each phase website of creation is dependent on the others to attain constant
improvement and success. “Success” is a somewhat relative term that
literally means “the achievement of something planned.” (dictionary.com).
Comprehensive planning is vital to the proper development of a website, and
a website can only be considered a success if it accomplishes the goals set
in place, of which the most important is reaching and retaining users. Website
promotion is essential to reaching these targeted users, and can only be accomplished
properly with adequate planning and development. It is easy to see how each
phase of the website creation process is reliant on the other phases. Achieving
success for a website requires the proper considerations for each of the three
phases. This paper will discuss the methodology and considerations for each
phase in the website creation process.
(All in a single document) Appendix 1-1: Overture Search Term
Appendix 1-2: Wordtracker Search Query Research Tool
Appendix 1-3: Google Sets Website Theme Research Tool
Appendix 1-4: Reach/ Acquire/ Convert/ Retain
Chart Appendix 2-5: Zehnder’s of Frankenmuth Information Architecture Flowchart
Appendix 2-6: Search Engine Themes Pyramid Information Architecture Example
Appendix 2-7: Webpage Download Time by File Size Chart
Appendix 2-8: Expected Locations for Common E-commerce Elements
Appendix 2-9: Website Usability Checklist
Appendix 2-10: Text Vs.Code Ratio/ Content Near the Top of Souce Code Examples
Appendix 3-11: Overture Bid Price Tool
Appendix 3-12: Webalizer Website Visitor Tracking Tool
Appendix 3-13: AW STATS Website Visitor Tracking Tool Appendix
3-14: Clicktracks Website Statistics
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