Planning, Developing, and Promoting Successful Small Business Websites

Table of Contents

Website Planning
Plan Your Web Site Effectively for Max Success

Types of Websites
Explore the types of Web Site Business Models

Site Types 2
More information on the strategic types of sites

Strategic Planning
Strategy Planning is essential to Success

Strategic Planning 2
Make sure your strategy is up to snuff

Strategic Planning 3
Technical Strategic Planning an Outsourcing Contract Work

Strategic Planning 4
More on Outsourcing Contract Work

Content Planning
Deciding what will go on your business site and who will provide it

Content Planning 2
Determing a schedule for content management

Content Planning 3
Automation for Content Syndication

Keyword Planning Suggestions on preparing keyword research for your site.

Information Architecture
Brainstorming and organizing the architecture of your website.

Information Architecture 2
More discussion on the lower tiers of site heirarchy

Technology Planning Scaleability considerations for large and growing sites.

Tech Planning 2Weighing the value of flash technology.

Budgetary Planning
Creating a budget and using it effectively

Budgetary Planning 2
What type of web host will you need?

Budgetary Planning 3
Labor related expenses for site creation

Budgetary Planning 4
Measuring financial success and ROI

Developing a Web Site

Design and Development
Establishing the importance of credibility in design.

Form Versus Function
Establishing the design priorities of a site.

Writing the Initial Code
Programming considerations for when you get down to programming.

Web Design Coding

Design and Layout


Psychology Considerations

Website Colors

User Satisficing

Validation and Usability Testing

Usability Testing

Search Engine Friendly

Webpage Development

Title Tags

SEO Variables

Promoting a Web Site

Promotion and Analysis

Offline Promotion

Pay-Per-Click Advertising


PPC Tools

Search Engine Optimization

SEO History

Google History

E-mail Marketing

Website Analysis


Planning, Developing, and Promoting a Successful Small Business Website

Websites for Small Biz
A website is a tool to facilitate business. The Internet has proven to be one of the most useful, far-reaching tools of this era, and can be used to leverage the assets of a business if used appropriately. Small businesses have the ability to compete with larger companies on a global level if they plan, develop, and promote their websites effectively.

The creation of a website includes three phases that are essential for success. Any business that hopes to use the new medium of the Internet successfully must adequately plan, develop, and promote their website consistently with the strategic goals of the business. A website is the only medium that allows a business the luxury of tracking and measuring nearly every aspect of the project. A website should be subject to the same cost/ benefit analysis that every other area of a business is subject to. It is important to create metrics to measure the success of a site by following the proper protocol for each phase of the website creation process.

Each phase website of creation is dependent on the others to attain constant improvement and success. “Success” is a somewhat relative term that literally means “the achievement of something planned.” ( Comprehensive planning is vital to the proper development of a website, and a website can only be considered a success if it accomplishes the goals set in place, of which the most important is reaching and retaining users. Website promotion is essential to reaching these targeted users, and can only be accomplished properly with adequate planning and development. It is easy to see how each phase of the website creation process is reliant on the other phases. Achieving success for a website requires the proper considerations for each of the three phases. This paper will discuss the methodology and considerations for each phase in the website creation process.

(All in a single document) Appendix 1-1: Overture Search Term
Research Tool

Appendix 1-2: Wordtracker Search Query Research Tool

Appendix 1-3: Google Sets Website Theme Research Tool

Appendix 1-4: Reach/ Acquire/ Convert/ Retain

Appendix 2-5: Zehnder’s of Frankenmuth Information Architecture Flowchart

Appendix 2-6: Search Engine Themes Pyramid Information Architecture Example

Appendix 2-7: Webpage Download Time by File Size Chart

Appendix 2-8: Expected Locations for Common E-commerce Elements

Appendix 2-9: Website Usability Checklist

Appendix 2-10: Text Vs.Code Ratio/ Content Near the Top of Souce Code Examples

Appendix 3-11: Overture Bid Price Tool

Appendix 3-12: Webalizer Website Visitor Tracking Tool

Appendix 3-13: AW STATS Website Visitor Tracking Tool

3-14: Clicktracks Website Statistics
Analysis Tool


Author Notes

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Planning, Developing, and Promoting a Successful Small Business Website

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