Plan Your Web Site Effectively for Max Success
Types of Websites
Explore the types of Web Site Business Models
Site Types 2
More information on the strategic types of sites
Strategy Planning is essential to Success
Make sure your strategy is up to snuff
Technical Strategic Planning an Outsourcing Contract Work
More on Outsourcing Contract Work
Deciding what will go on your business site and who will provide it
Determing a schedule for content management
Automation for Content Syndication
Keyword Planning Suggestions on preparing keyword research for your site.
Brainstorming and organizing the architecture of your website.
Information Architecture 2
More discussion on the lower tiers of site heirarchy
Technology Planning Scaleability considerations for large and growing sites.
Tech Planning 2Weighing the value of flash technology.
Creating a budget and using it effectively
What type of web host will you need?
Labor related expenses for site creation
Measuring financial success and ROI
Developing a Web Site
Design and Development
Establishing the importance of credibility in design.
Writing the Initial Code
Programming considerations for when you get down to programming.
Promoting a Web Site
For the purposes of business, there are four general categories of websites: e-commerce sites, content sites, lead-generation sites, and self-service sites. Each type of site has a specific purpose. E-commerce sites are intended to sell merchandise, content sites are intended to sell subscription services, lead generation sites generate sales possibilities (most often for high dollar items), and self-service sites are intended to improve customer service and satisfaction. It is within these categories of sites that a company is able to begin establishing metrics for success and planning towards achieving them. Information is the core component to each of the website types, and the main building block for making a website successful.
An e-commerce site’s main objective is to increase sales and decrease marketing expenses. (Eisenberg, digital-web.com) An e-commerce site will measure metrics such as sales, returns, unique visitors, cost-per-visitor, conversion ratios, customer satisfaction, and many more. The truly unique aspect of a website versus other tools of business is that nearly everything is measurable. This is still one of the most under utilized aspects of a website that has seemingly been neglected by many small businesses.
The main objective of a content site is to increase the level of interest,
the number of readers, and the length of time spent at the site. Content sites
generally have advertising or subscription based revenue models, often consisting
of a hybrid mix of the two models. Some of the measurements of success for a
content site include unique visitors, click-through rates on advertisements,
number of subscribers and cancellations, and average length of visit.
(All in a single document) Appendix 1-1: Overture Search Term
Appendix 1-2: Wordtracker Search Query Research Tool
Appendix 1-3: Google Sets Website Theme Research Tool
Appendix 1-4: Reach/ Acquire/ Convert/ Retain
Chart Appendix 2-5: Zehnder’s of Frankenmuth Information Architecture Flowchart
Appendix 2-6: Search Engine Themes Pyramid Information Architecture Example
Appendix 2-7: Webpage Download Time by File Size Chart
Appendix 2-8: Expected Locations for Common E-commerce Elements
Appendix 2-9: Website Usability Checklist
Appendix 2-10: Text Vs.Code Ratio/ Content Near the Top of Souce Code Examples
Appendix 3-11: Overture Bid Price Tool
Appendix 3-12: Webalizer Website Visitor Tracking Tool
Appendix 3-13: AW STATS Website Visitor Tracking Tool Appendix
3-14: Clicktracks Website Statistics
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