Plan Your Web Site Effectively for Max Success
Types of Websites
Explore the types of Web Site Business Models
Site Types 2
More information on the strategic types of sites
Strategy Planning is essential to Success
Make sure your strategy is up to snuff
Technical Strategic Planning an Outsourcing Contract Work
More on Outsourcing Contract Work
Deciding what will go on your business site and who will provide it
Determing a schedule for content management
Automation for Content Syndication
Keyword Planning Suggestions on preparing keyword research for your site.
Brainstorming and organizing the architecture of your website.
Information Architecture 2
More discussion on the lower tiers of site heirarchy
Technology Planning Scaleability considerations for large and growing sites.
Tech Planning 2Weighing the value of flash technology.
Creating a budget and using it effectively
What type of web host will you need?
Labor related expenses for site creation
Measuring financial success and ROI
Developing a Web Site
Design and Development
Establishing the importance of credibility in design.
Writing the Initial Code
Programming considerations for when you get down to programming.
Promoting a Web Site
Keeping the filesize small can be a deciding factor in which pages will rank higher. Small filesize is also of benefit to users. Every image should be examined for necessity, and pages should be divided into sub-pages if possible to accomplish smallest possible filesize.
Hyperlinks are a crucial element of SERPs. Specific external linking tactics will be discussed in the promotion section of this paper, but it is necessary to mention that the words chosen for linking can be of great benefit to a website. Linking from page to page on a site using primary keywords can help the rankings of those pages. For instance, if page A links to page B using the words “click here” it is much less likely to be found for the words “fuzzy green widgets” than if Page A links to Page B using the term “fuzzy green widgets”. The words chosen for linking should be those that the developer hopes to be found for in the search engines.
There are other tags in HTML that are often deemed “unnecessary” by many developers and even design programs. Titling elements such as heading tags and links according to what they represent are some of the tags that are often left out by developers. The same thing often happens for “alt” tags, which are used to describe an image for text-only browsers or web-page readers used by the visually impaired. These tags should be included for accessibility sake, and because they are likely to give small boosts in SERPs.
The final technique that should be employed at development time for higher SERPs is naming pages according to their content. For example, a page named “furry-blue-widgets.htm” with dashes between the primary keywords will be a much better name both for users and for SE’s than “arbitrarynameonlyauthorwillremember.htm”. Dashed page names are known to give minimal boosts with current search engine algorithms, but every little boost helps.
Learning the variables in a search engine’s algorithm during the development
stage can save time and money during the promotion phase. This will also start
drawing targeted traffic quickly and effectively. The proper development of
a website from strategic planning will determine the effectiveness of any promotional
campaigns held for a website in the future.
(All in a single document) Appendix 1-1: Overture Search Term
Appendix 1-2: Wordtracker Search Query Research Tool
Appendix 1-3: Google Sets Website Theme Research Tool
Appendix 1-4: Reach/ Acquire/ Convert/ Retain
Chart Appendix 2-5: Zehnder’s of Frankenmuth Information Architecture Flowchart
Appendix 2-6: Search Engine Themes Pyramid Information Architecture Example
Appendix 2-7: Webpage Download Time by File Size Chart
Appendix 2-8: Expected Locations for Common E-commerce Elements
Appendix 2-9: Website Usability Checklist
Appendix 2-10: Text Vs.Code Ratio/ Content Near the Top of Souce Code Examples
Appendix 3-11: Overture Bid Price Tool
Appendix 3-12: Webalizer Website Visitor Tracking Tool
Appendix 3-13: AW STATS Website Visitor Tracking Tool Appendix
3-14: Clicktracks Website Statistics
101 Free Search Engine Optimization Tips
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