Plan Your Web Site Effectively for Max Success
Types of Websites
Explore the types of Web Site Business Models
Site Types 2
More information on the strategic types of sites
Strategy Planning is essential to Success
Make sure your strategy is up to snuff
Technical Strategic Planning an Outsourcing Contract Work
More on Outsourcing Contract Work
Deciding what will go on your business site and who will provide it
Determing a schedule for content management
Automation for Content Syndication
Keyword Planning Suggestions on preparing keyword research for your site.
Brainstorming and organizing the architecture of your website.
Information Architecture 2
More discussion on the lower tiers of site heirarchy
Technology Planning Scaleability considerations for large and growing sites.
Tech Planning 2Weighing the value of flash technology.
Creating a budget and using it effectively
What type of web host will you need?
Labor related expenses for site creation
Measuring financial success and ROI
Developing a Web Site
Design and Development
Establishing the importance of credibility in design.
Writing the Initial Code
Programming considerations for when you get down to programming.
Promoting a Web Site
Search engine optimization (SEO) should be a long-term priority for any site that hopes to be successful. SEO can offer a higher return on investment than nearly any other marketing strategy if implemented correctly. SEO should be viewed in the long-term to correctly reap the available benefits. Placing high in the search engine ranking positions (SERPs) is a great way to attract first time visitors. Placement in the search engines can determine the “reach” of your online marketing strategy.
Search engine optimization is a game of numbers. In a very literal sense, optimizing
a site for high SERPs is like gambling. Higher payouts come from higher odds,
and if a site opts to bet high they will eventually get burned. To further the
analogy of gambling, there are certain rules that apply to SEO. When found in
violation of these rules search engine optimizers (SEOs) will be “kicked
out” or penalized. The engines are much like a casino as they are very
touchy about people trying to manipulate their systems. Sergey Brin, a cofounder
of Google was once quoted as saying he regarded SEO’s about the same way
that a mother bear regarded someone poking at her cub with a stick. The bottom
line is that as with every industry there are many website owners who don’t
play by the rules, or hire someone (many times unknowingly) that will not play
by the rules.
Search engine optimization is an ongoing battle between those who wish to benefit from obtaining high volumes of search engine traffic (website owners & SEO’s), and those who wish to provide the most relevant results for their users (search engines). The stakes in this battle are being raised all the time as the number of users online which in the U.S. alone approaches 100 million with over 60% of those users spending some 48 BILLION dollars per year for online shopping (Greenspan, 2002, cyberatlas.com). With such high stakes up for grab, website owners are willing to take greater risks to test the limits of the search engine rules. The engines are willing to up the ante as well since their primary purpose is to provide relevant results for users. There are many more rules in the past few years as to what is acceptable practice in SEO. Rule number one being: Spam is the enemy of the search engines.
Spam is very loosely defined as anything that is not useful to the user of
a site, and manipulates the variables of the search engine’s algorithm
for higher placement and more website traffic. Spam is the archenemy of the
search engines as it serves as the stumbling block for engines achieving this
goal of providing users with the most relevant information. It has been said
many times in the world of SEO that “content is king.” Building
a site with information that is useful and desired by users of your site is
the most surefire SEO strategy that there is. Of course there are legitimate
ways to increase website odds of obtaining higher SERPs. A site owner that takes
the time to understand the basics of how search engine technology works, and
builds their site accordingly will suffer no loss of sleep, and do quite well
in the high stakes game of SEO.
(All in a single document) Appendix 1-1: Overture Search Term
Appendix 1-2: Wordtracker Search Query Research Tool
Appendix 1-3: Google Sets Website Theme Research Tool
Appendix 1-4: Reach/ Acquire/ Convert/ Retain
Chart Appendix 2-5: Zehnder’s of Frankenmuth Information Architecture Flowchart
Appendix 2-6: Search Engine Themes Pyramid Information Architecture Example
Appendix 2-7: Webpage Download Time by File Size Chart
Appendix 2-8: Expected Locations for Common E-commerce Elements
Appendix 2-9: Website Usability Checklist
Appendix 2-10: Text Vs.Code Ratio/ Content Near the Top of Souce Code Examples
Appendix 3-11: Overture Bid Price Tool
Appendix 3-12: Webalizer Website Visitor Tracking Tool
Appendix 3-13: AW STATS Website Visitor Tracking Tool Appendix
3-14: Clicktracks Website Statistics
101 Free Search Engine Optimization Tips
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