Plan Your Web Site Effectively for Max Success
Types of Websites
Explore the types of Web Site Business Models
Site Types 2
More information on the strategic types of sites
Strategy Planning is essential to Success
Make sure your strategy is up to snuff
Technical Strategic Planning an Outsourcing Contract Work
More on Outsourcing Contract Work
Deciding what will go on your business site and who will provide it
Determing a schedule for content management
Automation for Content Syndication
Keyword Planning Suggestions on preparing keyword research for your site.
Brainstorming and organizing the architecture of your website.
Information Architecture 2
More discussion on the lower tiers of site heirarchy
Technology Planning Scaleability considerations for large and growing sites.
Tech Planning 2Weighing the value of flash technology.
Creating a budget and using it effectively
What type of web host will you need?
Labor related expenses for site creation
Measuring financial success and ROI
Developing a Web Site
Design and Development
Establishing the importance of credibility in design.
Writing the Initial Code
Programming considerations for when you get down to programming.
Promoting a Web Site
Another technology consideration is the use of Shockwave files. Shockwave files are based on a proprietary format that has been accepted as a web-standard to display and animate graphics on websites. “Flash” files, as they are also known, can add visual punctuation to a site that is unrivaled by other technologies, but can cause some problems as well. Accessibility is one of the main issues that the creators of Flash have faced though they are working to remedy the problems created by the new technology. While most “modern” web-browsers can read Flash files, there is still a small minority that cannot. Those users are left without access to the information unless an alternate website is developed. Very few search engines have the ability to index Flash content which makes it much more difficult to obtain the exposure that traditionally built sites enjoy. Flash is a good tool to create certain elements of a website, but generally should not be used as the format for an entire site.
One of the most important decisions in creating any webpage should be determining how large is too large with regards to file size. The size of a webpage will be the main determinant in how quickly the page downloads to a user’s computer. Re-using scripts and portions of a site where applicable will help to reduce page download time when a user is navigating from page to page on a website. Most users are still on dial-up connections and will become frustrated and leave a site if it takes too long to download. Ten to twenty kilobytes is a reasonable file size for just the HTML coding of a webpage. (See Appendix 2-7)
Keeping file size of a webpage small is very important. Unlike other advertising
mediums there are many options available to webpage developers but only a limited
amount of them can be used on a given project. These decisions should be made
carefully. Google.com has surely demonstrated that “retro-simple”
is popular with users. Making decisions for technology uses should be well thought
out and planned before they are ever implemented. It can be quite expensive
and time consuming to make these changes in technology if they are not made
correctly from the inception of a site.
(All in a single document) Appendix 1-1: Overture Search Term
Appendix 1-2: Wordtracker Search Query Research Tool
Appendix 1-3: Google Sets Website Theme Research Tool
Appendix 1-4: Reach/ Acquire/ Convert/ Retain
Chart Appendix 2-5: Zehnder’s of Frankenmuth Information Architecture Flowchart
Appendix 2-6: Search Engine Themes Pyramid Information Architecture Example
Appendix 2-7: Webpage Download Time by File Size Chart
Appendix 2-8: Expected Locations for Common E-commerce Elements
Appendix 2-9: Website Usability Checklist
Appendix 2-10: Text Vs.Code Ratio/ Content Near the Top of Souce Code Examples
Appendix 3-11: Overture Bid Price Tool
Appendix 3-12: Webalizer Website Visitor Tracking Tool
Appendix 3-13: AW STATS Website Visitor Tracking Tool Appendix
3-14: Clicktracks Website Statistics
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