Planning, Developing, and Promoting Successful Small Business Websites

Table of Contents

Website Planning
Plan Your Web Site Effectively for Max Success

Types of Websites
Explore the types of Web Site Business Models

Site Types 2
More information on the strategic types of sites

Strategic Planning
Strategy Planning is essential to Success

Strategic Planning 2
Make sure your strategy is up to snuff

Strategic Planning 3
Technical Strategic Planning an Outsourcing Contract Work

Strategic Planning 4
More on Outsourcing Contract Work

Content Planning
Deciding what will go on your business site and who will provide it

Content Planning 2
Determing a schedule for content management

Content Planning 3
Automation for Content Syndication

Keyword Planning Suggestions on preparing keyword research for your site.

Information Architecture
Brainstorming and organizing the architecture of your website.

Information Architecture 2
More discussion on the lower tiers of site heirarchy

Technology Planning Scaleability considerations for large and growing sites.

Tech Planning 2Weighing the value of flash technology.

Budgetary Planning
Creating a budget and using it effectively

Budgetary Planning 2
What type of web host will you need?

Budgetary Planning 3
Labor related expenses for site creation

Budgetary Planning 4
Measuring financial success and ROI

Developing a Web Site

Design and Development
Establishing the importance of credibility in design.

Form Versus Function
Establishing the design priorities of a site.

Writing the Initial Code
Programming considerations for when you get down to programming.

Web Design Coding

Design and Layout


Psychology Considerations

Website Colors

User Satisficing

Validation and Usability Testing

Usability Testing

Search Engine Friendly

Webpage Development

Title Tags

SEO Variables

Promoting a Web Site

Promotion and Analysis

Offline Promotion

Pay-Per-Click Advertising


PPC Tools

Search Engine Optimization

SEO History

Google History

E-mail Marketing

Website Analysis


Planning, Developing, and Promoting a Successful Small Business Website

Technology Planning File Size Considerations Page 15

Is Flash a Good Website Option

Another technology consideration is the use of Shockwave files. Shockwave files are based on a proprietary format that has been accepted as a web-standard to display and animate graphics on websites. “Flash” files, as they are also known, can add visual punctuation to a site that is unrivaled by other technologies, but can cause some problems as well. Accessibility is one of the main issues that the creators of Flash have faced though they are working to remedy the problems created by the new technology. While most “modern” web-browsers can read Flash files, there is still a small minority that cannot. Those users are left without access to the information unless an alternate website is developed. Very few search engines have the ability to index Flash content which makes it much more difficult to obtain the exposure that traditionally built sites enjoy. Flash is a good tool to create certain elements of a website, but generally should not be used as the format for an entire site.

One of the most important decisions in creating any webpage should be determining how large is too large with regards to file size. The size of a webpage will be the main determinant in how quickly the page downloads to a user’s computer. Re-using scripts and portions of a site where applicable will help to reduce page download time when a user is navigating from page to page on a website. Most users are still on dial-up connections and will become frustrated and leave a site if it takes too long to download. Ten to twenty kilobytes is a reasonable file size for just the HTML coding of a webpage. (See Appendix 2-7)

Keeping file size of a webpage small is very important. Unlike other advertising mediums there are many options available to webpage developers but only a limited amount of them can be used on a given project. These decisions should be made carefully. has surely demonstrated that “retro-simple” is popular with users. Making decisions for technology uses should be well thought out and planned before they are ever implemented. It can be quite expensive and time consuming to make these changes in technology if they are not made correctly from the inception of a site.



(All in a single document) Appendix 1-1: Overture Search Term
Research Tool

Appendix 1-2: Wordtracker Search Query Research Tool

Appendix 1-3: Google Sets Website Theme Research Tool

Appendix 1-4: Reach/ Acquire/ Convert/ Retain

Appendix 2-5: Zehnder’s of Frankenmuth Information Architecture Flowchart

Appendix 2-6: Search Engine Themes Pyramid Information Architecture Example

Appendix 2-7: Webpage Download Time by File Size Chart

Appendix 2-8: Expected Locations for Common E-commerce Elements

Appendix 2-9: Website Usability Checklist

Appendix 2-10: Text Vs.Code Ratio/ Content Near the Top of Souce Code Examples

Appendix 3-11: Overture Bid Price Tool

Appendix 3-12: Webalizer Website Visitor Tracking Tool

Appendix 3-13: AW STATS Website Visitor Tracking Tool

3-14: Clicktracks Website Statistics
Analysis Tool


Author Notes

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Planning, Developing, and Promoting a Successful Small Business Website

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