Plan Your Web Site Effectively for Max Success
Types of Websites
Explore the types of Web Site Business Models
Site Types 2
More information on the strategic types of sites
Strategy Planning is essential to Success
Make sure your strategy is up to snuff
Technical Strategic Planning an Outsourcing Contract Work
More on Outsourcing Contract Work
Deciding what will go on your business site and who will provide it
Determing a schedule for content management
Automation for Content Syndication
Keyword Planning Suggestions on preparing keyword research for your site.
Brainstorming and organizing the architecture of your website.
Information Architecture 2
More discussion on the lower tiers of site heirarchy
Technology Planning Scaleability considerations for large and growing sites.
Tech Planning 2Weighing the value of flash technology.
Creating a budget and using it effectively
What type of web host will you need?
Labor related expenses for site creation
Measuring financial success and ROI
Developing a Web Site
Design and Development
Establishing the importance of credibility in design.
Writing the Initial Code
Programming considerations for when you get down to programming.
Promoting a Web Site
A website is a new tool that requires a new type of operator. The skills discussed previously are essential to building a successful website, and are not always available in a single individual. Depending on the scope of a website project, more than one individual may be required. There are two ways to address the resources needed to create a website; in-house labor, and outsourcing. Outsourcing can sometimes be cheaper, but the website may not depict the message of the company as appropriately as if the website creator had been a member of the company’s staff. Many companies, however, still do out-source website creation work. Sony, GM, and many other large Fortune 500 companies out-source their website creation work to interactive advertising agencies. In most cases at least some portion of a website development project will be outsourced for maximum value and efficiency.
The best solution to the problems raised by outsourcing is to designate a “point-person”
from the company to be responsible for acquainting the hired help with the business
goals of the company. This point-person must be familiar with the history of
a company along with future goals in order to effectively advise the hired help,
and ensure that website goals are aligned with those of the company.
(All in a single document) Appendix 1-1: Overture Search Term
Appendix 1-2: Wordtracker Search Query Research Tool
Appendix 1-3: Google Sets Website Theme Research Tool
Appendix 1-4: Reach/ Acquire/ Convert/ Retain
Chart Appendix 2-5: Zehnder’s of Frankenmuth Information Architecture Flowchart
Appendix 2-6: Search Engine Themes Pyramid Information Architecture Example
Appendix 2-7: Webpage Download Time by File Size Chart
Appendix 2-8: Expected Locations for Common E-commerce Elements
Appendix 2-9: Website Usability Checklist
Appendix 2-10: Text Vs.Code Ratio/ Content Near the Top of Souce Code Examples
Appendix 3-11: Overture Bid Price Tool
Appendix 3-12: Webalizer Website Visitor Tracking Tool
Appendix 3-13: AW STATS Website Visitor Tracking Tool Appendix
3-14: Clicktracks Website Statistics
101 Free Search Engine Optimization Tips
Work with a top search engine marketing company in Michigan. For your local search engine marketing and pay-per-click advertising needs.