Planning, Developing, and Promoting Successful Small Business Websites

Table of Contents

Website Planning
Plan Your Web Site Effectively for Max Success

Types of Websites
Explore the types of Web Site Business Models

Site Types 2
More information on the strategic types of sites

Strategic Planning
Strategy Planning is essential to Success

Strategic Planning 2
Make sure your strategy is up to snuff

Strategic Planning 3
Technical Strategic Planning an Outsourcing Contract Work

Strategic Planning 4
More on Outsourcing Contract Work

Content Planning
Deciding what will go on your business site and who will provide it

Content Planning 2
Determing a schedule for content management

Content Planning 3
Automation for Content Syndication

Keyword Planning Suggestions on preparing keyword research for your site.

Information Architecture
Brainstorming and organizing the architecture of your website.

Information Architecture 2
More discussion on the lower tiers of site heirarchy

Technology Planning Scaleability considerations for large and growing sites.

Tech Planning 2Weighing the value of flash technology.

Budgetary Planning
Creating a budget and using it effectively

Budgetary Planning 2
What type of web host will you need?

Budgetary Planning 3
Labor related expenses for site creation

Budgetary Planning 4
Measuring financial success and ROI

Developing a Web Site

Design and Development
Establishing the importance of credibility in design.

Form Versus Function
Establishing the design priorities of a site.

Writing the Initial Code
Programming considerations for when you get down to programming.

Web Design Coding

Design and Layout


Psychology Considerations

Website Colors

User Satisficing

Validation and Usability Testing

Usability Testing

Search Engine Friendly

Webpage Development

Title Tags

SEO Variables

Promoting a Web Site

Promotion and Analysis

Offline Promotion

Pay-Per-Click Advertising


PPC Tools

Search Engine Optimization

SEO History

Google History

E-mail Marketing

Website Analysis


Planning, Developing, and Promoting a Successful Small Business Website

Writing Website Code for Small Business
Page 23


CSS is a technology that uses the elements of HTML (and/or XHTML) to define display properties for a website. CSS can be used to tell what fonts, colors, borders, etc. will be used for an entire site from a single document. This makes it much easier to change these properties across an entire website than with just the use of HTML. Many developers used HTML tables to create complex and visually appealing designs, before the acceptance of CSS. The problem with that approach was that there was no separation between content and design, which created problems when information needed to be extracted for other applications. CSS is also likely to be a long-term solution because it allows for more streamlined code that downloads quicker than the large convoluted mark-up of table-based formatting.

XHTML is a language very similar to HTML. There are only very minute differences that careless programmers will most likely not even notice. XHTML is a way to prepare sites for the emerging technologies of XML, and reduce the amount of work required when those technologies become available. XHTML is more a “transition” language that should be used until XML based applications become more widely available and reasonably priced.

Once the general location of information is agreed upon preliminary coding can commence. An initial Style Sheet (CSS) should be written for use with the rough drafting of a design. The first draft is important to the layout position in order to correspond with the proposed rough draft visual layout. This CSS code will be added to and rewritten later, but it should be developed simultaneously with the visual layout. Initial code layout should be checked and validated (see pg. 38 for validation information) for cross platform use to make sure that as many web-browsers as possible will be able to view the site while staying within reasonable time and budgetary constraints.




(All in a single document) Appendix 1-1: Overture Search Term
Research Tool

Appendix 1-2: Wordtracker Search Query Research Tool

Appendix 1-3: Google Sets Website Theme Research Tool

Appendix 1-4: Reach/ Acquire/ Convert/ Retain

Appendix 2-5: Zehnder’s of Frankenmuth Information Architecture Flowchart

Appendix 2-6: Search Engine Themes Pyramid Information Architecture Example

Appendix 2-7: Webpage Download Time by File Size Chart

Appendix 2-8: Expected Locations for Common E-commerce Elements

Appendix 2-9: Website Usability Checklist

Appendix 2-10: Text Vs.Code Ratio/ Content Near the Top of Souce Code Examples

Appendix 3-11: Overture Bid Price Tool

Appendix 3-12: Webalizer Website Visitor Tracking Tool

Appendix 3-13: AW STATS Website Visitor Tracking Tool

3-14: Clicktracks Website Statistics
Analysis Tool


Author Notes

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Planning, Developing, and Promoting a Successful Small Business Website

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