Plan Your Web Site Effectively for Max Success
Types of Websites
Explore the types of Web Site Business Models
Site Types 2
More information on the strategic types of sites
Strategy Planning is essential to Success
Make sure your strategy is up to snuff
Technical Strategic Planning an Outsourcing Contract Work
More on Outsourcing Contract Work
Deciding what will go on your business site and who will provide it
Determing a schedule for content management
Automation for Content Syndication
Keyword Planning Suggestions on preparing keyword research for your site.
Brainstorming and organizing the architecture of your website.
Information Architecture 2
More discussion on the lower tiers of site heirarchy
Technology Planning Scaleability considerations for large and growing sites.
Tech Planning 2Weighing the value of flash technology.
Creating a budget and using it effectively
What type of web host will you need?
Labor related expenses for site creation
Measuring financial success and ROI
Developing a Web Site
Design and Development
Establishing the importance of credibility in design.
Writing the Initial Code
Programming considerations for when you get down to programming.
Promoting a Web Site
CSS is a technology that uses the elements of HTML (and/or XHTML) to define display properties for a website. CSS can be used to tell what fonts, colors, borders, etc. will be used for an entire site from a single document. This makes it much easier to change these properties across an entire website than with just the use of HTML. Many developers used HTML tables to create complex and visually appealing designs, before the acceptance of CSS. The problem with that approach was that there was no separation between content and design, which created problems when information needed to be extracted for other applications. CSS is also likely to be a long-term solution because it allows for more streamlined code that downloads quicker than the large convoluted mark-up of table-based formatting.
XHTML is a language very similar to HTML. There are only very minute differences that careless programmers will most likely not even notice. XHTML is a way to prepare sites for the emerging technologies of XML, and reduce the amount of work required when those technologies become available. XHTML is more a “transition” language that should be used until XML based applications become more widely available and reasonably priced.
Once the general location of information is agreed upon preliminary coding
can commence. An initial Style Sheet (CSS) should be written for use with the
rough drafting of a design. The first draft is important to the layout position
in order to correspond with the proposed rough draft visual layout. This CSS
code will be added to and rewritten later, but it should be developed simultaneously
with the visual layout. Initial code layout should be checked and validated
(see pg. 38 for validation information) for cross platform use to make sure
that as many web-browsers as possible will be able to view the site while staying
within reasonable time and budgetary constraints.
(All in a single document) Appendix 1-1: Overture Search Term
Appendix 1-2: Wordtracker Search Query Research Tool
Appendix 1-3: Google Sets Website Theme Research Tool
Appendix 1-4: Reach/ Acquire/ Convert/ Retain
Chart Appendix 2-5: Zehnder’s of Frankenmuth Information Architecture Flowchart
Appendix 2-6: Search Engine Themes Pyramid Information Architecture Example
Appendix 2-7: Webpage Download Time by File Size Chart
Appendix 2-8: Expected Locations for Common E-commerce Elements
Appendix 2-9: Website Usability Checklist
Appendix 2-10: Text Vs.Code Ratio/ Content Near the Top of Souce Code Examples
Appendix 3-11: Overture Bid Price Tool
Appendix 3-12: Webalizer Website Visitor Tracking Tool
Appendix 3-13: AW STATS Website Visitor Tracking Tool Appendix
3-14: Clicktracks Website Statistics
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