Plan Your Web Site Effectively for Max Success
Types of Websites
Explore the types of Web Site Business Models
Site Types 2
More information on the strategic types of sites
Strategy Planning is essential to Success
Make sure your strategy is up to snuff
Technical Strategic Planning an Outsourcing Contract Work
More on Outsourcing Contract Work
Deciding what will go on your business site and who will provide it
Determing a schedule for content management
Automation for Content Syndication
Keyword Planning Suggestions on preparing keyword research for your site.
Brainstorming and organizing the architecture of your website.
Information Architecture 2
More discussion on the lower tiers of site heirarchy
Technology Planning Scaleability considerations for large and growing sites.
Tech Planning 2Weighing the value of flash technology.
Creating a budget and using it effectively
What type of web host will you need?
Labor related expenses for site creation
Measuring financial success and ROI
Developing a Web Site
Design and Development
Establishing the importance of credibility in design.
Writing the Initial Code
Programming considerations for when you get down to programming.
Promoting a Web Site
One of the most beneficial ways to test for usability is by having volunteer
users use the site while the developer observes. A developer often becomes immune
to usability problems on a website similar to the way a writer is unlikely to
see errors in their own work when editing. The best way to find usability problems
is to ask a non-biased person to navigate the site for certain elements. This
will provide insight on how easy these tasks are to perform from a user point-of-view,
and reveal if the tasks can be made any simpler. This process will often make
the developer aware of usability issues. It is best to have a volunteer agree
to be videotaped while the developer observes them. Videotaping the screen and
a user’s hand on the mouse can provide valuable information to the developer
and inform them of how a visitor will use their site. A good way to test usability
is to have a list of common tasks for the volunteer to perform. Designing a
site from a user’s perspective is a great asset in creating a successful
website. A vast body of research results is available on usability issues, and
should be considered during the development of a website.
(All in a single document) Appendix 1-1: Overture Search Term
Appendix 1-2: Wordtracker Search Query Research Tool
Appendix 1-3: Google Sets Website Theme Research Tool
Appendix 1-4: Reach/ Acquire/ Convert/ Retain
Chart Appendix 2-5: Zehnder’s of Frankenmuth Information Architecture Flowchart
Appendix 2-6: Search Engine Themes Pyramid Information Architecture Example
Appendix 2-7: Webpage Download Time by File Size Chart
Appendix 2-8: Expected Locations for Common E-commerce Elements
Appendix 2-9: Website Usability Checklist
Appendix 2-10: Text Vs.Code Ratio/ Content Near the Top of Souce Code Examples
Appendix 3-11: Overture Bid Price Tool
Appendix 3-12: Webalizer Website Visitor Tracking Tool
Appendix 3-13: AW STATS Website Visitor Tracking Tool Appendix
3-14: Clicktracks Website Statistics
101 Free Search Engine Optimization Tips
Work with a top search engine marketing company in Michigan. For your local search engine marketing and pay-per-click advertising needs.