Plan Your Web Site Effectively for Max Success
Types of Websites
Explore the types of Web Site Business Models
Site Types 2
More information on the strategic types of sites
Strategy Planning is essential to Success
Make sure your strategy is up to snuff
Technical Strategic Planning an Outsourcing Contract Work
More on Outsourcing Contract Work
Deciding what will go on your business site and who will provide it
Determing a schedule for content management
Automation for Content Syndication
Keyword Planning Suggestions on preparing keyword research for your site.
Brainstorming and organizing the architecture of your website.
Information Architecture 2
More discussion on the lower tiers of site heirarchy
Technology Planning Scaleability considerations for large and growing sites.
Tech Planning 2Weighing the value of flash technology.
Creating a budget and using it effectively
What type of web host will you need?
Labor related expenses for site creation
Measuring financial success and ROI
Developing a Web Site
Design and Development
Establishing the importance of credibility in design.
Writing the Initial Code
Programming considerations for when you get down to programming.
Promoting a Web Site
Standards are constantly evolving for website creation. The most successful websites are often those that adhere to the standards set in place by the World Wide Web Consortium (W3C). The W3C “develops inter-operable technologies (specifications, guidelines, software, and tools) to lead the Web to its full potential. W3C is a forum for information, commerce, communication, and collective understanding.” (W3C.org, Leading the Web, 2003). Following the guidelines set in place by the W3C is the best way to ensure maximum usability and interoperability for a website. These standards serve as the foundation for communication protocols on the World Wide Web and help to create universal accessibility, trust and credibility.
The W3C defines “valid” code for a webpage and helps to define what will work with given web browsers. The W3C offers free validation tools for many types of web technologies including HTML, XHTML, CSS, and many more. (http://validator.w3.org/) A webpage that validates by these standards is more likely to be viewed properly by users in all browsers as well as by search engine spiders. Having a page “spidered” correctly is a vital element of a successful website. Search engines account for a large percentage of new user traffic and should be examined thoroughly to maximize their benefit. A good starting point for this examination is ensuring that pages validate by W3C standards.
Beyond the general standards of what is deemed valid, a site must also have
strong usability. There is a vast body of research that has already been conducted
in the study of usability available on the Internet. The checklists for usability
can become quite extensive, but many of the items have already been covered
throughout the scope of this paper. Some of the most important usability elements
include ensuring organization is efficient, maintaining website goals and focus,
including functionality, providing accurate content, ensuring fast download
times, verifying hyperlinks work, and providing intuitive navigation and layout.
A more comprehensive checklist has been provided in the appendix section of
the paper for more extensive usability checking. (See appendix 2-9)
(All in a single document) Appendix 1-1: Overture Search Term
Appendix 1-2: Wordtracker Search Query Research Tool
Appendix 1-3: Google Sets Website Theme Research Tool
Appendix 1-4: Reach/ Acquire/ Convert/ Retain
Chart Appendix 2-5: Zehnder’s of Frankenmuth Information Architecture Flowchart
Appendix 2-6: Search Engine Themes Pyramid Information Architecture Example
Appendix 2-7: Webpage Download Time by File Size Chart
Appendix 2-8: Expected Locations for Common E-commerce Elements
Appendix 2-9: Website Usability Checklist
Appendix 2-10: Text Vs.Code Ratio/ Content Near the Top of Souce Code Examples
Appendix 3-11: Overture Bid Price Tool
Appendix 3-12: Webalizer Website Visitor Tracking Tool
Appendix 3-13: AW STATS Website Visitor Tracking Tool Appendix
3-14: Clicktracks Website Statistics
101 Free Search Engine Optimization Tips
Work with a top search engine marketing company in Michigan. For your local search engine marketing and pay-per-click advertising needs.