Plan Your Web Site Effectively for Max Success
Types of Websites
Explore the types of Web Site Business Models
Site Types 2
More information on the strategic types of sites
Strategy Planning is essential to Success
Make sure your strategy is up to snuff
Technical Strategic Planning an Outsourcing Contract Work
More on Outsourcing Contract Work
Deciding what will go on your business site and who will provide it
Determing a schedule for content management
Automation for Content Syndication
Keyword Planning Suggestions on preparing keyword research for your site.
Brainstorming and organizing the architecture of your website.
Information Architecture 2
More discussion on the lower tiers of site heirarchy
Technology Planning Scaleability considerations for large and growing sites.
Tech Planning 2Weighing the value of flash technology.
Creating a budget and using it effectively
What type of web host will you need?
Labor related expenses for site creation
Measuring financial success and ROI
Developing a Web Site
Design and Development
Establishing the importance of credibility in design.
Writing the Initial Code
Programming considerations for when you get down to programming.
Promoting a Web Site
Another important decision that effects the mindset of users is the color of a site. Since most website’s goals include increasing the length of user’s visits, it is best to use colors that are easy on the eyes and do not create visual exhaustion. Loud, bright colors are generally not a good idea for the primary colors of a site. Hitbox.com, a leading website marketing research company, states, “don't use too much red, it's hard on the eyes. Ditto for bright yellow or orange. And what about having too many colors? Unless your trying to emulate a tie-dyed experience of the '70's stay away from too many colors that will clash and compete with each other.” (Color with Flare, Hitbox.com) These colors should be reserved for very limited use when trying to command a user’s attention. “In contrast to the warm colors, the cool colors are inactive or passive.” (Sasaki, 1991) Cool, pastel colors should be used for the overall design of a site to release tension and promote staying time on the website.
Color can also be used in company branding when trying to increase brand awareness,
increase brand loyalty, or entice product purchase (Lee, 2002, colormatters.com).
Users will associate the colors used on a site (or other advertising) with the
company using them. It is important to convey the correct message when choosing
color. The choice of colors can have a long-term impact on the success of a
site by unconsciously effecting the behavior of visitors.
(All in a single document) Appendix 1-1: Overture Search Term
Appendix 1-2: Wordtracker Search Query Research Tool
Appendix 1-3: Google Sets Website Theme Research Tool
Appendix 1-4: Reach/ Acquire/ Convert/ Retain
Chart Appendix 2-5: Zehnder’s of Frankenmuth Information Architecture Flowchart
Appendix 2-6: Search Engine Themes Pyramid Information Architecture Example
Appendix 2-7: Webpage Download Time by File Size Chart
Appendix 2-8: Expected Locations for Common E-commerce Elements
Appendix 2-9: Website Usability Checklist
Appendix 2-10: Text Vs.Code Ratio/ Content Near the Top of Souce Code Examples
Appendix 3-11: Overture Bid Price Tool
Appendix 3-12: Webalizer Website Visitor Tracking Tool
Appendix 3-13: AW STATS Website Visitor Tracking Tool Appendix
3-14: Clicktracks Website Statistics
101 Free Search Engine Optimization Tips
Work with a top search engine marketing company in Michigan. For your local search engine marketing and pay-per-click advertising needs.