Plan Your Web Site Effectively for Max Success
Types of Websites
Explore the types of Web Site Business Models
Site Types 2
More information on the strategic types of sites
Strategy Planning is essential to Success
Make sure your strategy is up to snuff
Technical Strategic Planning an Outsourcing Contract Work
More on Outsourcing Contract Work
Deciding what will go on your business site and who will provide it
Determing a schedule for content management
Automation for Content Syndication
Keyword Planning Suggestions on preparing keyword research for your site.
Brainstorming and organizing the architecture of your website.
Information Architecture 2
More discussion on the lower tiers of site heirarchy
Technology Planning Scaleability considerations for large and growing sites.
Tech Planning 2Weighing the value of flash technology.
Creating a budget and using it effectively
What type of web host will you need?
Labor related expenses for site creation
Measuring financial success and ROI
Developing a Web Site
Design and Development
Establishing the importance of credibility in design.
Writing the Initial Code
Programming considerations for when you get down to programming.
Promoting a Web Site
Website planning is also influenced by the technology that is used in creating the website. One of the decisions for the technology of a website will include whether the page will be created statically or dynamically. “dynamic usually means capable of action and/or change, while static means fixed. Both terms can be applied to a number of different types of things, such as programming languages (or components of programming languages), Web pages, and application programs.” (http://searchnetworking.techtarget.com/) Dynamic pages are normally database driven and require much more high-dollar labor in the short run. Both types of sites have their pros and cons. The two technologies seem to be converging on many sites, and most sites seem to have at least a limited amount of dynamic content as well as static content. When considering dynamic content for a site, it is important to make sure the individual pages have the ability to be indexed by a search engine spider. Certain types of dynamically created web content may not be compatible with search engine technology and should be examined to ensure effectiveness.
Scale-ability and “shelf-life” are important variables to consider
when choosing which technology will be used to create a website. The speed at
which technology is evolving is astounding. Website creators need to approach
the planning of a site with vision that will carry the site well into the future
(the further, the better). Creating a site that can be enlarged without major
changes - or scaled back if necessary - will help lengthen the “shelf-life”
of the site. The longer a site can maintain effectiveness, the greater the return
on the investment will be to the site.
(All in a single document) Appendix 1-1: Overture Search Term
Appendix 1-2: Wordtracker Search Query Research Tool
Appendix 1-3: Google Sets Website Theme Research Tool
Appendix 1-4: Reach/ Acquire/ Convert/ Retain
Chart Appendix 2-5: Zehnder’s of Frankenmuth Information Architecture Flowchart
Appendix 2-6: Search Engine Themes Pyramid Information Architecture Example
Appendix 2-7: Webpage Download Time by File Size Chart
Appendix 2-8: Expected Locations for Common E-commerce Elements
Appendix 2-9: Website Usability Checklist
Appendix 2-10: Text Vs.Code Ratio/ Content Near the Top of Souce Code Examples
Appendix 3-11: Overture Bid Price Tool
Appendix 3-12: Webalizer Website Visitor Tracking Tool
Appendix 3-13: AW STATS Website Visitor Tracking Tool Appendix
3-14: Clicktracks Website Statistics
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