Plan Your Web Site Effectively for Max Success
Types of Websites
Explore the types of Web Site Business Models
Site Types 2
More information on the strategic types of sites
Strategy Planning is essential to Success
Make sure your strategy is up to snuff
Technical Strategic Planning an Outsourcing Contract Work
More on Outsourcing Contract Work
Deciding what will go on your business site and who will provide it
Determing a schedule for content management
Automation for Content Syndication
Keyword Planning Suggestions on preparing keyword research for your site.
Brainstorming and organizing the architecture of your website.
Information Architecture 2
More discussion on the lower tiers of site heirarchy
Technology Planning Scaleability considerations for large and growing sites.
Tech Planning 2Weighing the value of flash technology.
Creating a budget and using it effectively
What type of web host will you need?
Labor related expenses for site creation
Measuring financial success and ROI
Developing a Web Site
Design and Development
Establishing the importance of credibility in design.
Writing the Initial Code
Programming considerations for when you get down to programming.
Promoting a Web Site
The other major expense involved in running a successful website is the labor to create and maintain the website. Capable programmers, developers, and designers are not normally cheap laborers. Managing the payroll for a website project will be a major portion of the budgetary planning of a website. Some companies will need to have a website developer or staff of developers in-house, while other companies may be able to contract the work out to another agency for better value. Quality developers can be hard to find, and many large fortune 500 companies even choose to use contracted labor through large interactive advertising agencies. Additional payroll expenses such as merchant accounts, payment gateways, and security certificates related to the website will also be generated in e-commerce websites. For any e-commerce site there must be a budget and plan for order fulfillment to ensure customer satisfaction and repeat business.
Most sites take an extended period of time to succeed. It can take a site three to six months from site launch to get listed completely in the search engines, and sometimes more for the entire site to be indexed and register all of the hyper-links from other sites. During this time, many sites turn into a black hole of expenses that can bankrupt a non-savvy small businessperson that has not planned accordingly. Between development costs and hosting costs the monthly expenses pile up quick!
It is during the initial budgeting phase when many of the “cool” elements of a site should be put on hold until a later time. Shockwave elements in a site add a lot of visual credibility to a site and increase the “wow” factor but are not always necessary when budgets are thin. They can be very expensive to create, but can be put off until deemed more necessary.
The test of necessity should also play a large role in determining how much
time will be spent on achieving compatibility for older web browsers. Web-browsers
are just starting to adhere to standards due to the relatively new nature of
the Internet. Websites may not work in all browsers because, “the first
four to five generations of Netscape Navigator and Microsoft Internet Explorer
did not merely tolerate non-standard markup and browser-specific code; they
actually encouraged sloppy authoring and proprietary scripting in an ill-conceived
battle to own the browser space.” (Zeldman, 2001, digital-web.com) Many
times developing sites to maintain their appearance in all browsers can be a
costly (if even possible) endeavor. Planning a reasonable level of backward
browser compatibility is necessary to keep end-users happy while not using up
excessive amounts of a limited budget on a very small portion of visitors. The
most important thing for browser compatibility is only that information is accessible
in older browsers, and not necessarily that it is lavishly formatted.
(All in a single document) Appendix 1-1: Overture Search Term
Appendix 1-2: Wordtracker Search Query Research Tool
Appendix 1-3: Google Sets Website Theme Research Tool
Appendix 1-4: Reach/ Acquire/ Convert/ Retain
Chart Appendix 2-5: Zehnder’s of Frankenmuth Information Architecture Flowchart
Appendix 2-6: Search Engine Themes Pyramid Information Architecture Example
Appendix 2-7: Webpage Download Time by File Size Chart
Appendix 2-8: Expected Locations for Common E-commerce Elements
Appendix 2-9: Website Usability Checklist
Appendix 2-10: Text Vs.Code Ratio/ Content Near the Top of Souce Code Examples
Appendix 3-11: Overture Bid Price Tool
Appendix 3-12: Webalizer Website Visitor Tracking Tool
Appendix 3-13: AW STATS Website Visitor Tracking Tool Appendix
3-14: Clicktracks Website Statistics
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