Plan Your Web Site Effectively for Max Success
Types of Websites
Explore the types of Web Site Business Models
Site Types 2
More information on the strategic types of sites
Strategy Planning is essential to Success
Make sure your strategy is up to snuff
Technical Strategic Planning an Outsourcing Contract Work
More on Outsourcing Contract Work
Deciding what will go on your business site and who will provide it
Determing a schedule for content management
Automation for Content Syndication
Keyword Planning Suggestions on preparing keyword research for your site.
Brainstorming and organizing the architecture of your website.
Information Architecture 2
More discussion on the lower tiers of site heirarchy
Technology Planning Scaleability considerations for large and growing sites.
Tech Planning 2Weighing the value of flash technology.
Creating a budget and using it effectively
What type of web host will you need?
Labor related expenses for site creation
Measuring financial success and ROI
Developing a Web Site
Design and Development
Establishing the importance of credibility in design.
Writing the Initial Code
Programming considerations for when you get down to programming.
Promoting a Web Site
Writing the code for a website will actually take place in union with the design creation of a website. The two must be done simultaneously to promote the balance of form and function. Both form and function will be based upon the information architecture that was discussed previously in this paper. The information can be thought of as the foundation of the site around which all other aspects are based.
With any website, there will be a lot of programming to do. Some of this programming
can be done by “what you see is what you get” (WYSIWYG) editors
such as Microsoft Frontpage or Macromedia Dreamweaver but it is best to hand-code
the initial foundation of the site mainly so that it is better understood by
the developers. Hand-coding initial pages will also help to ensure that there
is no unnecessary markup included in the webpages. Hand-coding is done with
a text editor and a basic knowledge of Hyper Text Markup Language (HTML). HTML
“defines the structure and layout of a Web document by using a variety
of tags and attributes.” (webopedia.com)The most basic elements of websites
are made with HTML, the agreed upon standard to create and display webpages
in a format that all web-browsers will be able to understand.
There are many new and emerging technologies that are only starting to become standards on the world wide web, but many of them are better options than using only standard HTML, which has served as the traditional foundation for websites.
One of the most heralded technological developments in recent Internet history is eXtensible Markup Language (XML).
XML is defined by Norman Walsh of XML.com as “…a markup language for documents containing structured information.” He continues, “Structured information contains both content (words, pictures, etc.) and some indication of what role that content plays (for example, content in a section heading has a different meaning from content in a footnote, which means something different than content in a figure caption or content in a database table, etc.). Almost all documents have some structure. A markup language is a mechanism to identify structures in a document. The XML specification defines a standard way to add markup to documents.”
(Walsh, 1998, xml.com)
Without getting too in depth into the possibilities of XML, it is necessary
to note that XML will most likely play a substantial role in the future of the
Internet. Since successful sites will plan for future technologies, it is best
to stay abreast of emerging trends, and plan for them as best as possible. XML
is still a very expensive technology to implement, but preparing a site for
transition to the technology will save companies money in the long-run. One
way to be prepared for the transition to XML is by using the current technologies
of Cascading Style Sheets (CSS) to layout webpages and eXtensible Hyper Text
Markup Language (XHTML) to display the information. The use of these technologies
offers a way to separate form and function as well as saving extraordinary amounts
of time when site redesigns are necessary.
(All in a single document) Appendix 1-1: Overture Search Term
Appendix 1-2: Wordtracker Search Query Research Tool
Appendix 1-3: Google Sets Website Theme Research Tool
Appendix 1-4: Reach/ Acquire/ Convert/ Retain
Chart Appendix 2-5: Zehnder’s of Frankenmuth Information Architecture Flowchart
Appendix 2-6: Search Engine Themes Pyramid Information Architecture Example
Appendix 2-7: Webpage Download Time by File Size Chart
Appendix 2-8: Expected Locations for Common E-commerce Elements
Appendix 2-9: Website Usability Checklist
Appendix 2-10: Text Vs.Code Ratio/ Content Near the Top of Souce Code Examples
Appendix 3-11: Overture Bid Price Tool
Appendix 3-12: Webalizer Website Visitor Tracking Tool
Appendix 3-13: AW STATS Website Visitor Tracking Tool Appendix
3-14: Clicktracks Website Statistics
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