Plan Your Web Site Effectively for Max Success
Types of Websites
Explore the types of Web Site Business Models
Site Types 2
More information on the strategic types of sites
Strategy Planning is essential to Success
Make sure your strategy is up to snuff
Technical Strategic Planning an Outsourcing Contract Work
More on Outsourcing Contract Work
Deciding what will go on your business site and who will provide it
Determing a schedule for content management
Automation for Content Syndication
Keyword Planning Suggestions on preparing keyword research for your site.
Brainstorming and organizing the architecture of your website.
Information Architecture 2
More discussion on the lower tiers of site heirarchy
Technology Planning Scaleability considerations for large and growing sites.
Tech Planning 2Weighing the value of flash technology.
Creating a budget and using it effectively
What type of web host will you need?
Labor related expenses for site creation
Measuring financial success and ROI
Developing a Web Site
Design and Development
Establishing the importance of credibility in design.
Writing the Initial Code
Programming considerations for when you get down to programming.
Promoting a Web Site
Some companies are often tempted to use Flash technology or HTML table-based layouts. From a design standpoint, these technologies are quite suffice, but from a marketing and functionality point of view they can severely inhibit a website. Flash technology should be used sparingly depending on the individual goals of a site. Utilizing the technology of cascading style sheets (CSS) is currently the most effective way to layout a website. CSS allows programmers to position all elements of a website relative to other elements. This flexibility offers developers the ability to create sites that are not specific to a certain type of browser, and will resize the webpage elements according to individual browser display settings, which can vary widely. The proper mix of technology during the development phase is crucial in executing the long-term strategy of a website.
Flash technology may be applicable to certain types of websites if they require animated or interactive elements. When Flash technology is used, it is the responsibility of the programmer to understand how to implement the technology while still maintaining the ability to be indexed by search engines. Search engines are the most effective method of attracting new clients to a website from a global perspective. Advertising websites on television, radio, and billboards will be adequate for reaching a local or regional market for the short-term, but the search engines offer a large opportunity should be used to their full potential. Flash should be used sparingly unless search engine traffic is not of any importance to the site.
As with most technologies CSS is not compatible with ALL web-browsers. Developers
should not be tempted to write off the two to three percent of browsing traffic
that cannot view CSS. With a little bit of creativity and planning, a separate
style sheet can be created to ensure that all browsers can properly view a website.
Taking care of the lowest common denominator (older browsers) with “progressively
enhanced” style sheets lends a level of professionalism and demonstrates
courtesy to people using the older browsers.
(All in a single document) Appendix 1-1: Overture Search Term
Appendix 1-2: Wordtracker Search Query Research Tool
Appendix 1-3: Google Sets Website Theme Research Tool
Appendix 1-4: Reach/ Acquire/ Convert/ Retain
Chart Appendix 2-5: Zehnder’s of Frankenmuth Information Architecture Flowchart
Appendix 2-6: Search Engine Themes Pyramid Information Architecture Example
Appendix 2-7: Webpage Download Time by File Size Chart
Appendix 2-8: Expected Locations for Common E-commerce Elements
Appendix 2-9: Website Usability Checklist
Appendix 2-10: Text Vs.Code Ratio/ Content Near the Top of Souce Code Examples
Appendix 3-11: Overture Bid Price Tool
Appendix 3-12: Webalizer Website Visitor Tracking Tool
Appendix 3-13: AW STATS Website Visitor Tracking Tool Appendix
3-14: Clicktracks Website Statistics
101 Free Search Engine Optimization Tips
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