Planning, Developing, and Promoting Successful Small Business Websites

Table of Contents

Website Planning
Plan Your Web Site Effectively for Max Success

Types of Websites
Explore the types of Web Site Business Models

Site Types 2
More information on the strategic types of sites

Strategic Planning
Strategy Planning is essential to Success

Strategic Planning 2
Make sure your strategy is up to snuff

Strategic Planning 3
Technical Strategic Planning an Outsourcing Contract Work

Strategic Planning 4
More on Outsourcing Contract Work

Content Planning
Deciding what will go on your business site and who will provide it

Content Planning 2
Determing a schedule for content management

Content Planning 3
Automation for Content Syndication

Keyword Planning Suggestions on preparing keyword research for your site.

Information Architecture
Brainstorming and organizing the architecture of your website.

Information Architecture 2
More discussion on the lower tiers of site heirarchy

Technology Planning Scaleability considerations for large and growing sites.

Tech Planning 2Weighing the value of flash technology.

Budgetary Planning
Creating a budget and using it effectively

Budgetary Planning 2
What type of web host will you need?

Budgetary Planning 3
Labor related expenses for site creation

Budgetary Planning 4
Measuring financial success and ROI

Developing a Web Site

Design and Development
Establishing the importance of credibility in design.

Form Versus Function
Establishing the design priorities of a site.

Writing the Initial Code
Programming considerations for when you get down to programming.

Web Design Coding

Design and Layout


Psychology Considerations

Website Colors

User Satisficing

Validation and Usability Testing

Usability Testing

Search Engine Friendly

Webpage Development

Title Tags

SEO Variables

Promoting a Web Site

Promotion and Analysis

Offline Promotion

Pay-Per-Click Advertising


PPC Tools

Search Engine Optimization

SEO History

Google History

E-mail Marketing

Website Analysis


Planning, Developing, and Promoting a Successful Small Business Website

Website Design for Small Business
Page 28

User Satisficing on Website

It is very important to understand how visitors use a website. There are some general working theories about how users behave when navigating and using a site. One of the most generally accepted theories is that users are often in a hurry. This sense of urgency when surfing the Internet causes users to react to websites in a few different ways. The most notable behaviors are user “satisficing” and user scanning.

“Satisficing” is settling for a decision because there are no consequences and time does not permit further research. Users will not always make the best choice they will generally make the easiest one. There is no need for most users to consider all the options available when navigating a website when there is no penalty for being wrong. Users will guess because it is fun and saves time. This trend will probably continue to develop as more people subscribe to higher speed Internet connections. The best solution to this behavior is placing small amounts of options on a page and leading users through a site as best as possible by understanding which decisions they should make and helping them to do so through streamlined, intuitive design.

Website visitors scan pages because they are in a hurry. People have been learning to scan for years now by doing the same with newspapers, magazines, and books. Scanning a site gets a user to the information they are looking for more quickly than if they were to decipher the meaning of each word. There is no need for most users to read everything on a page, and they are more likely to be motivated by their desire to save time (Swackhammer, 2003). Knowing that users are not likely to read everything on a page, it is important to break up information according to their habits. Some ways to keep user attention on important information include: using bulleted lists, using bold and italic fonts and writing short, narrow paragraphs. Long paragraphs tend to lose user’s attention and they will only skim the words not paying attention to the meaning. Wide paragraphs will cause a reader to lose their place when scanning and become frustrated. Highlighting the most important information and separating it for better user comprehension is an important technique in creating a successful website.


(All in a single document) Appendix 1-1: Overture Search Term
Research Tool

Appendix 1-2: Wordtracker Search Query Research Tool

Appendix 1-3: Google Sets Website Theme Research Tool

Appendix 1-4: Reach/ Acquire/ Convert/ Retain

Appendix 2-5: Zehnder’s of Frankenmuth Information Architecture Flowchart

Appendix 2-6: Search Engine Themes Pyramid Information Architecture Example

Appendix 2-7: Webpage Download Time by File Size Chart

Appendix 2-8: Expected Locations for Common E-commerce Elements

Appendix 2-9: Website Usability Checklist

Appendix 2-10: Text Vs.Code Ratio/ Content Near the Top of Souce Code Examples

Appendix 3-11: Overture Bid Price Tool

Appendix 3-12: Webalizer Website Visitor Tracking Tool

Appendix 3-13: AW STATS Website Visitor Tracking Tool

3-14: Clicktracks Website Statistics
Analysis Tool


Author Notes

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Planning, Developing, and Promoting a Successful Small Business Website

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