Plan Your Web Site Effectively for Max Success
Types of Websites
Explore the types of Web Site Business Models
Site Types 2
More information on the strategic types of sites
Strategy Planning is essential to Success
Make sure your strategy is up to snuff
Technical Strategic Planning an Outsourcing Contract Work
More on Outsourcing Contract Work
Deciding what will go on your business site and who will provide it
Determing a schedule for content management
Automation for Content Syndication
Keyword Planning Suggestions on preparing keyword research for your site.
Brainstorming and organizing the architecture of your website.
Information Architecture 2
More discussion on the lower tiers of site heirarchy
Technology Planning Scaleability considerations for large and growing sites.
Tech Planning 2Weighing the value of flash technology.
Creating a budget and using it effectively
What type of web host will you need?
Labor related expenses for site creation
Measuring financial success and ROI
Developing a Web Site
Design and Development
Establishing the importance of credibility in design.
Writing the Initial Code
Programming considerations for when you get down to programming.
Promoting a Web Site
It is very important to understand how visitors use a website. There are some general working theories about how users behave when navigating and using a site. One of the most generally accepted theories is that users are often in a hurry. This sense of urgency when surfing the Internet causes users to react to websites in a few different ways. The most notable behaviors are user “satisficing” and user scanning.
“Satisficing” is settling for a decision because there are no consequences and time does not permit further research. Users will not always make the best choice they will generally make the easiest one. There is no need for most users to consider all the options available when navigating a website when there is no penalty for being wrong. Users will guess because it is fun and saves time. This trend will probably continue to develop as more people subscribe to higher speed Internet connections. The best solution to this behavior is placing small amounts of options on a page and leading users through a site as best as possible by understanding which decisions they should make and helping them to do so through streamlined, intuitive design.
Website visitors scan pages because they are in a hurry. People have been learning to scan for years now by doing the same with newspapers, magazines, and books. Scanning a site gets a user to the information they are looking for more quickly than if they were to decipher the meaning of each word. There is no need for most users to read everything on a page, and they are more likely to be motivated by their desire to save time (Swackhammer, 2003). Knowing that users are not likely to read everything on a page, it is important to break up information according to their habits. Some ways to keep user attention on important information include: using bulleted lists, using bold and italic fonts and writing short, narrow paragraphs. Long paragraphs tend to lose user’s attention and they will only skim the words not paying attention to the meaning. Wide paragraphs will cause a reader to lose their place when scanning and become frustrated. Highlighting the most important information and separating it for better user comprehension is an important technique in creating a successful website.
(All in a single document) Appendix 1-1: Overture Search Term
Appendix 1-2: Wordtracker Search Query Research Tool
Appendix 1-3: Google Sets Website Theme Research Tool
Appendix 1-4: Reach/ Acquire/ Convert/ Retain
Chart Appendix 2-5: Zehnder’s of Frankenmuth Information Architecture Flowchart
Appendix 2-6: Search Engine Themes Pyramid Information Architecture Example
Appendix 2-7: Webpage Download Time by File Size Chart
Appendix 2-8: Expected Locations for Common E-commerce Elements
Appendix 2-9: Website Usability Checklist
Appendix 2-10: Text Vs.Code Ratio/ Content Near the Top of Souce Code Examples
Appendix 3-11: Overture Bid Price Tool
Appendix 3-12: Webalizer Website Visitor Tracking Tool
Appendix 3-13: AW STATS Website Visitor Tracking Tool Appendix
3-14: Clicktracks Website Statistics
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