Plan Your Web Site Effectively for Max Success
Types of Websites
Explore the types of Web Site Business Models
Site Types 2
More information on the strategic types of sites
Strategy Planning is essential to Success
Make sure your strategy is up to snuff
Technical Strategic Planning an Outsourcing Contract Work
More on Outsourcing Contract Work
Deciding what will go on your business site and who will provide it
Determing a schedule for content management
Automation for Content Syndication
Keyword Planning Suggestions on preparing keyword research for your site.
Brainstorming and organizing the architecture of your website.
Information Architecture 2
More discussion on the lower tiers of site heirarchy
Technology Planning Scaleability considerations for large and growing sites.
Tech Planning 2Weighing the value of flash technology.
Creating a budget and using it effectively
What type of web host will you need?
Labor related expenses for site creation
Measuring financial success and ROI
Developing a Web Site
Design and Development
Establishing the importance of credibility in design.
Writing the Initial Code
Programming considerations for when you get down to programming.
Promoting a Web Site
The first variable to examine when developing pages is the <title> tag. This tag displays the information at the top of the window in a web browser and also provides the title for listing in the search engine. A webpage <title> should be keyword rich and reflect the content of the page. Minor changes in <title> tags can have a major impact on traffic. Using plural versus singular words can impact how many visitors find your site. It is important to utilize the keyword research discovered during the planning phase of the site to maximize the benefit of site’s potential. Good <title> length is around 40 characters and should not exceed 70 characters. (Webmasterworld.com, Best Title Length). Following good practice for the <title> tag alone will improve rankings for less competitive phrases, and can sometimes bring a substantial amount of traffic to a site. A page should never be left as “Untitled”, no matter what the subject matter of the page.
Another HTML element variable that can dramatically improve SERPs is the use of heading <h#> tags. Heading tags range from 1-6 in descending order of importance. Many sites do not use heading tags at all, and this can be a mistake. Heading tags were not used for several years because they appeared large, ugly, and unstyled if they were not modified. Through the use of CSS, heading tags can be made much more visually appealing and can be used to increase the significance of a page to the search engines. Using primary keyphrases within the heading tags improves rankings and is good planning for the promotion phase of a website.
Keeping the ratio of “behind the scenes” code to visible text is
another important variable in earning high SERPs. When viewing nearly any webpage,
a visitor can “view source” to see the “behind the scenes”
code. This code tells the computer how to interpret a webpage to the visitor.
The more markup that is used in backend code the higher the ratio of code to
text will be. It is much more beneficial to have a high text to code ratio (See
Appendix 2-10). This variable put in place by search engines promotes streamlined
code writing by rewarding efficient writing and penalizing unnecessary back
end code. Keeping code streamlined relative to the visible on page text is important
to gaining high SERPs.
(All in a single document) Appendix 1-1: Overture Search Term
Appendix 1-2: Wordtracker Search Query Research Tool
Appendix 1-3: Google Sets Website Theme Research Tool
Appendix 1-4: Reach/ Acquire/ Convert/ Retain
Chart Appendix 2-5: Zehnder’s of Frankenmuth Information Architecture Flowchart
Appendix 2-6: Search Engine Themes Pyramid Information Architecture Example
Appendix 2-7: Webpage Download Time by File Size Chart
Appendix 2-8: Expected Locations for Common E-commerce Elements
Appendix 2-9: Website Usability Checklist
Appendix 2-10: Text Vs.Code Ratio/ Content Near the Top of Souce Code Examples
Appendix 3-11: Overture Bid Price Tool
Appendix 3-12: Webalizer Website Visitor Tracking Tool
Appendix 3-13: AW STATS Website Visitor Tracking Tool Appendix
3-14: Clicktracks Website Statistics
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