Plan Your Web Site Effectively for Max Success
Types of Websites
Explore the types of Web Site Business Models
Site Types 2
More information on the strategic types of sites
Strategy Planning is essential to Success
Make sure your strategy is up to snuff
Technical Strategic Planning an Outsourcing Contract Work
More on Outsourcing Contract Work
Deciding what will go on your business site and who will provide it
Determing a schedule for content management
Automation for Content Syndication
Keyword Planning Suggestions on preparing keyword research for your site.
Brainstorming and organizing the architecture of your website.
Information Architecture 2
More discussion on the lower tiers of site heirarchy
Technology Planning Scaleability considerations for large and growing sites.
Tech Planning 2Weighing the value of flash technology.
Creating a budget and using it effectively
What type of web host will you need?
Labor related expenses for site creation
Measuring financial success and ROI
Developing a Web Site
Design and Development
Establishing the importance of credibility in design.
Writing the Initial Code
Programming considerations for when you get down to programming.
Promoting a Web Site
One of the first steps in planning for a website is deciding on content. Planning the content of a site is a much more comprehensive project than it first appears. To properly plan content for a website it is necessary to first make assumptions on what will be of most value to visitors. No one knows a business better than someone who is a part of it, which is why outsourcing can sometimes be a dangerous option. A “point person” is a good idea for a company that truly wants their website information to reflect the nature of their business. There are many tools to aid in the content planning phase of website creation. A good website developer will be able to utilize these tools along with the information from the content manager to decide on which information will be most important for a website.
The content of a site must be determined by the type of site and site objectives. For instance, a site that is selling car stereo equipment would most likely have reviews, specification information, and descriptions on the products they carry. Secondary content could be reviews and comparisons of equipment from other manufacturers, articles on car audio emerging technology, or news about car audio competition events. The secondary content serves as an “appetizer” to visitors only looking for information that keep the target customer close for when they do decide to make a purchase. When they decide to make a purchase, they will seek out the primary information and the website will have built up a level of credibility with the customer by being an expert in the field.
(All in a single document) Appendix 1-1: Overture Search Term
Appendix 1-2: Wordtracker Search Query Research Tool
Appendix 1-3: Google Sets Website Theme Research Tool
Appendix 1-4: Reach/ Acquire/ Convert/ Retain
Chart Appendix 2-5: Zehnder’s of Frankenmuth Information Architecture Flowchart
Appendix 2-6: Search Engine Themes Pyramid Information Architecture Example
Appendix 2-7: Webpage Download Time by File Size Chart
Appendix 2-8: Expected Locations for Common E-commerce Elements
Appendix 2-9: Website Usability Checklist
Appendix 2-10: Text Vs.Code Ratio/ Content Near the Top of Souce Code Examples
Appendix 3-11: Overture Bid Price Tool
Appendix 3-12: Webalizer Website Visitor Tracking Tool
Appendix 3-13: AW STATS Website Visitor Tracking Tool Appendix
3-14: Clicktracks Website Statistics
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