Plan Your Web Site Effectively for Max Success
Types of Websites
Explore the types of Web Site Business Models
Site Types 2
More information on the strategic types of sites
Strategy Planning is essential to Success
Make sure your strategy is up to snuff
Technical Strategic Planning an Outsourcing Contract Work
More on Outsourcing Contract Work
Deciding what will go on your business site and who will provide it
Determing a schedule for content management
Automation for Content Syndication
Keyword Planning Suggestions on preparing keyword research for your site.
Brainstorming and organizing the architecture of your website.
Information Architecture 2
More discussion on the lower tiers of site heirarchy
Technology Planning Scaleability considerations for large and growing sites.
Tech Planning 2Weighing the value of flash technology.
Creating a budget and using it effectively
What type of web host will you need?
Labor related expenses for site creation
Measuring financial success and ROI
Developing a Web Site
Design and Development
Establishing the importance of credibility in design.
Writing the Initial Code
Programming considerations for when you get down to programming.
Promoting a Web Site
Pay-per-click (PPC) advertising is a another short-term solution to raise website traffic. In PPC advertising, a website creates a small text advertisement that includes a link to the company website. Each time a user clicks on the link the to company website the company is charged a fee. PPC costs can range anywhere from a couple cents to hundreds of dollars. Some PPC keywords are incredibly competitive which can make paying for them incredibly expensive.
In PPC advertising a website developer bids on a keyword (or several hundred
different keywords) to advertise their site when someone searches for that phrase.
PPC advertising has become one of the best revenue models on the Internet, and
it is what drives the growth of Internet giants like Google and Overture (now
owned by Yahoo!). There are several other small PPC search engines, but Google
and Overture have become the main providers. Some of the smaller PPC engines
include espotting.com, kanoodle.com, findwhat.com, ah-ha.com, sprinks.com, xuppa.com,
lifetips.com, turbo10.com and several others. Using these smaller PPC engines
can be cheaper but will drive much less traffic than the larger providers. The
key to success with PPC advertising both in the short and long term is finding
niche keywords that help to acquire new customers. PPC campaigns should be monitored
very closely to ensure maximum return on investment (ROI). One of the most beneficial
aspects of PPC is that it is that every aspect of a sale from first contact
can be monitored and analyzed. A business can devise a budget for customer acquisition
by understanding how much each customer is worth (customer lifetime value).
Setting up ways to measure each stage of this intricate network of statistics
will be discussed in the website statistical analysis portion of this paper,
but it is necessary to mention the availability of tracking important statistics
in PPC campaigns.
(All in a single document) Appendix 1-1: Overture Search Term
Appendix 1-2: Wordtracker Search Query Research Tool
Appendix 1-3: Google Sets Website Theme Research Tool
Appendix 1-4: Reach/ Acquire/ Convert/ Retain
Chart Appendix 2-5: Zehnder’s of Frankenmuth Information Architecture Flowchart
Appendix 2-6: Search Engine Themes Pyramid Information Architecture Example
Appendix 2-7: Webpage Download Time by File Size Chart
Appendix 2-8: Expected Locations for Common E-commerce Elements
Appendix 2-9: Website Usability Checklist
Appendix 2-10: Text Vs.Code Ratio/ Content Near the Top of Souce Code Examples
Appendix 3-11: Overture Bid Price Tool
Appendix 3-12: Webalizer Website Visitor Tracking Tool
Appendix 3-13: AW STATS Website Visitor Tracking Tool Appendix
3-14: Clicktracks Website Statistics
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