Planning, Developing, and Promoting Successful Small Business Websites

Table of Contents

Website Planning
Plan Your Web Site Effectively for Max Success

Types of Websites
Explore the types of Web Site Business Models

Site Types 2
More information on the strategic types of sites

Strategic Planning
Strategy Planning is essential to Success

Strategic Planning 2
Make sure your strategy is up to snuff

Strategic Planning 3
Technical Strategic Planning an Outsourcing Contract Work

Strategic Planning 4
More on Outsourcing Contract Work

Content Planning
Deciding what will go on your business site and who will provide it

Content Planning 2
Determing a schedule for content management

Content Planning 3
Automation for Content Syndication

Keyword Planning Suggestions on preparing keyword research for your site.

Information Architecture
Brainstorming and organizing the architecture of your website.

Information Architecture 2
More discussion on the lower tiers of site heirarchy

Technology Planning Scaleability considerations for large and growing sites.

Tech Planning 2Weighing the value of flash technology.

Budgetary Planning
Creating a budget and using it effectively

Budgetary Planning 2
What type of web host will you need?

Budgetary Planning 3
Labor related expenses for site creation

Budgetary Planning 4
Measuring financial success and ROI

Developing a Web Site

Design and Development
Establishing the importance of credibility in design.

Form Versus Function
Establishing the design priorities of a site.

Writing the Initial Code
Programming considerations for when you get down to programming.

Web Design Coding

Design and Layout


Psychology Considerations

Website Colors

User Satisficing

Validation and Usability Testing

Usability Testing

Search Engine Friendly

Webpage Development

Title Tags

SEO Variables

Promoting a Web Site

Promotion and Analysis

Offline Promotion

Pay-Per-Click Advertising


PPC Tools

Search Engine Optimization

SEO History

Google History

E-mail Marketing

Website Analysis


Planning, Developing, and Promoting a Successful Small Business Website

Website Technical Strategic Planning - Page 5

Strategic Planning for the Website

One of the areas that many websites have faltered in the past is applying business knowledge to this new medium. Since websites are a relatively new tool, business owners have been somewhat hesitant to embrace the technology and the benefits it offers. This has left many sites at a competitive disadvantage by leaving the “techies” in charge of trying to create business goals for the website. This sort of thinking has been a major factor in the amount of “cool sites” that have no functionality. A “techy’s” business goal is most likely going to be getting a “flying widget” flying on the site by Friday. It is more likely that the “techy” person is going to focus on elements that are “cool”, instead of elements that are going to improve return on investment, or increase sales. This type of person may also place less emphasis on the visual design of a website if they do not possess the necessary artistic skills.

The same traditional business concepts apply to the new medium, and the need for these concepts is becoming more evident after the “dot-com bust”. A website is a tool to facilitate business. Companies are realizing that they need to communicate business goals to the people in charge of managing their new tool. Websites are proving to be a cost-effective way to disseminate information compared to traditional methods. A website is an interactive way to answer the questions of consumers without the traditional expenses of payroll and training for human resources. Websites can help reduce payroll and other overhead costs for many businesses. A very important element of planning a website is cost justifying the expenses in a measurable way. New technology is never embraced until a new system is demonstrably better than an old one, and cost and savings is one of the best ways to demonstrate the value of new technology.


(All in a single document) Appendix 1-1: Overture Search Term
Research Tool

Appendix 1-2: Wordtracker Search Query Research Tool

Appendix 1-3: Google Sets Website Theme Research Tool

Appendix 1-4: Reach/ Acquire/ Convert/ Retain

Appendix 2-5: Zehnder’s of Frankenmuth Information Architecture Flowchart

Appendix 2-6: Search Engine Themes Pyramid Information Architecture Example

Appendix 2-7: Webpage Download Time by File Size Chart

Appendix 2-8: Expected Locations for Common E-commerce Elements

Appendix 2-9: Website Usability Checklist

Appendix 2-10: Text Vs.Code Ratio/ Content Near the Top of Souce Code Examples

Appendix 3-11: Overture Bid Price Tool

Appendix 3-12: Webalizer Website Visitor Tracking Tool

Appendix 3-13: AW STATS Website Visitor Tracking Tool

3-14: Clicktracks Website Statistics
Analysis Tool


Author Notes

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Planning, Developing, and Promoting a Successful Small Business Website

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