Plan Your Web Site Effectively for Max Success
Types of Websites
Explore the types of Web Site Business Models
Site Types 2
More information on the strategic types of sites
Strategy Planning is essential to Success
Make sure your strategy is up to snuff
Technical Strategic Planning an Outsourcing Contract Work
More on Outsourcing Contract Work
Deciding what will go on your business site and who will provide it
Determing a schedule for content management
Automation for Content Syndication
Keyword Planning Suggestions on preparing keyword research for your site.
Brainstorming and organizing the architecture of your website.
Information Architecture 2
More discussion on the lower tiers of site heirarchy
Technology Planning Scaleability considerations for large and growing sites.
Tech Planning 2Weighing the value of flash technology.
Creating a budget and using it effectively
What type of web host will you need?
Labor related expenses for site creation
Measuring financial success and ROI
Developing a Web Site
Design and Development
Establishing the importance of credibility in design.
Writing the Initial Code
Programming considerations for when you get down to programming.
Promoting a Web Site
One of the areas that many websites have faltered in the past is applying business knowledge to this new medium. Since websites are a relatively new tool, business owners have been somewhat hesitant to embrace the technology and the benefits it offers. This has left many sites at a competitive disadvantage by leaving the “techies” in charge of trying to create business goals for the website. This sort of thinking has been a major factor in the amount of “cool sites” that have no functionality. A “techy’s” business goal is most likely going to be getting a “flying widget” flying on the site by Friday. It is more likely that the “techy” person is going to focus on elements that are “cool”, instead of elements that are going to improve return on investment, or increase sales. This type of person may also place less emphasis on the visual design of a website if they do not possess the necessary artistic skills.
The same traditional business concepts apply to the new medium, and the need
for these concepts is becoming more evident after the “dot-com bust”.
A website is a tool to facilitate business. Companies are realizing that they
need to communicate business goals to the people in charge of managing their
new tool. Websites are proving to be a cost-effective way to disseminate information
compared to traditional methods. A website is an interactive way to answer the
questions of consumers without the traditional expenses of payroll and training
for human resources. Websites can help reduce payroll and other overhead costs
for many businesses. A very important element of planning a website is cost
justifying the expenses in a measurable way. New technology is never embraced
until a new system is demonstrably better than an old one, and cost and savings
is one of the best ways to demonstrate the value of new technology.
(All in a single document) Appendix 1-1: Overture Search Term
Appendix 1-2: Wordtracker Search Query Research Tool
Appendix 1-3: Google Sets Website Theme Research Tool
Appendix 1-4: Reach/ Acquire/ Convert/ Retain
Chart Appendix 2-5: Zehnder’s of Frankenmuth Information Architecture Flowchart
Appendix 2-6: Search Engine Themes Pyramid Information Architecture Example
Appendix 2-7: Webpage Download Time by File Size Chart
Appendix 2-8: Expected Locations for Common E-commerce Elements
Appendix 2-9: Website Usability Checklist
Appendix 2-10: Text Vs.Code Ratio/ Content Near the Top of Souce Code Examples
Appendix 3-11: Overture Bid Price Tool
Appendix 3-12: Webalizer Website Visitor Tracking Tool
Appendix 3-13: AW STATS Website Visitor Tracking Tool Appendix
3-14: Clicktracks Website Statistics
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