Plan Your Web Site Effectively for Max Success
Types of Websites
Explore the types of Web Site Business Models
Site Types 2
More information on the strategic types of sites
Strategy Planning is essential to Success
Make sure your strategy is up to snuff
Technical Strategic Planning an Outsourcing Contract Work
More on Outsourcing Contract Work
Deciding what will go on your business site and who will provide it
Determing a schedule for content management
Automation for Content Syndication
Keyword Planning Suggestions on preparing keyword research for your site.
Brainstorming and organizing the architecture of your website.
Information Architecture 2
More discussion on the lower tiers of site heirarchy
Technology Planning Scaleability considerations for large and growing sites.
Tech Planning 2Weighing the value of flash technology.
Creating a budget and using it effectively
What type of web host will you need?
Labor related expenses for site creation
Measuring financial success and ROI
Developing a Web Site
Design and Development
Establishing the importance of credibility in design.
Writing the Initial Code
Programming considerations for when you get down to programming.
Promoting a Web Site
After the initial planning phase, the actual technical work begins. A website should be an accurate portrayal of the business that it is representing. According to a recent study done by Dr. B.J. Fogg at Stanford University, almost 50% of people determine the credibility of a website by its’ design (Fogg, 2002, consumerwebwatch.org) This statistic establishes the importance of quality design when creating a website. Gaining credibility is an essential part of any business model and neglecting to create a professional design for a business website is ludicrous. Properly developing a site means prioritizing the considerations of the planning phase, and working within the given guidelines.
The design and development phase of creating a successful website should focus
on catering a site to the needs of the target audience. Some of the ways that
a website is designed and developed to fulfill the needs of the target market
are by writing the website code, balancing form and function, planning for the
promotion phase, and testing for usability. The design and development phase
is where theory meets action. The actual code writing of a website can be difficult,
but the initial planning saves time by reducing mistakes and giving the site
a much longer “shelf life”.
(All in a single document) Appendix 1-1: Overture Search Term
Appendix 1-2: Wordtracker Search Query Research Tool
Appendix 1-3: Google Sets Website Theme Research Tool
Appendix 1-4: Reach/ Acquire/ Convert/ Retain
Chart Appendix 2-5: Zehnder’s of Frankenmuth Information Architecture Flowchart
Appendix 2-6: Search Engine Themes Pyramid Information Architecture Example
Appendix 2-7: Webpage Download Time by File Size Chart
Appendix 2-8: Expected Locations for Common E-commerce Elements
Appendix 2-9: Website Usability Checklist
Appendix 2-10: Text Vs.Code Ratio/ Content Near the Top of Souce Code Examples
Appendix 3-11: Overture Bid Price Tool
Appendix 3-12: Webalizer Website Visitor Tracking Tool
Appendix 3-13: AW STATS Website Visitor Tracking Tool Appendix
3-14: Clicktracks Website Statistics
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