Planning, Developing, and Promoting Successful Small Business Websites

Table of Contents

Automation for content syndication is another option for sites that require constant updating. There are several companies that offer self-updating news feeds via javascript. A site developer places the proper code on the website and the news will be “streamed” in from the outside source. Moreover.com is one of the sellers of this service. This is an option for sites that hope to attract users on a more frequent occasion by offering industry specific news. Automating content updates is a way for sites to appear “fresh” without the labor-intensive manual adding and removing of webpages.

Content planning for a site also includes visual elements like photographs and logos. In traditional advertising mediums the number of images is not normally an issue. Each image on a website adds additional download time to the page. Corporate logos have their place, but quality photography should be more of a priority. A website is a very visual medium, and being restricted by download times makes image selection much more of a challenge. The need for each image should be evaluated, and should punctuate the page that it is placed on. All images should be optimized to attain the smallest possible file size for fastest download times.

Appendices
(All in a single document) Appendix 1-1: Overture Search Term
Research Tool

Appendix 1-2: Wordtracker Search Query Research Tool

Appendix 1-3: Google Sets Website Theme Research Tool

Appendix 1-4: Reach/ Acquire/ Convert/ Retain

Chart Appendix 2-5: Zehnder’s of Frankenmuth Information Architecture Flowchart

Appendix 2-6: Search Engine Themes Pyramid Information Architecture Example

Appendix 2-7: Webpage Download Time by File Size Chart

Appendix 2-8: Expected Locations for Common E-commerce Elements

Appendix 2-9: Website Usability Checklist

Appendix 2-10: Text Vs.Code Ratio/ Content Near the Top of Souce Code Examples

Appendix 3-11: Overture Bid Price Tool

Appendix 3-12: Webalizer Website Visitor Tracking Tool

Appendix 3-13: AW STATS Website Visitor Tracking Tool Appendix

3-14: Clicktracks Website Statistics
Analysis Tool

References
Author Notes

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Planning, Developing, and Promoting Successful Small Business Websites Table of Contents

Planning, Developing, and Promoting a Successful Small Business Website

Small Business Website Content Planning - Page 10

Content Syndication

Planning, Developing, and Promoting Successful Small Business Websites

Table of Contents