Plan Your Web Site Effectively for Max Success
Types of Websites
Explore the types of Web Site Business Models
Site Types 2
More information on the strategic types of sites
Strategy Planning is essential to Success
Make sure your strategy is up to snuff
Technical Strategic Planning an Outsourcing Contract Work
More on Outsourcing Contract Work
Deciding what will go on your business site and who will provide it
Determing a schedule for content management
Automation for Content Syndication
Keyword Planning Suggestions on preparing keyword research for your site.
Brainstorming and organizing the architecture of your website.
Information Architecture 2
More discussion on the lower tiers of site heirarchy
Technology Planning Scaleability considerations for large and growing sites.
Tech Planning 2Weighing the value of flash technology.
Creating a budget and using it effectively
What type of web host will you need?
Labor related expenses for site creation
Measuring financial success and ROI
Developing a Web Site
Design and Development
Establishing the importance of credibility in design.
Writing the Initial Code
Programming considerations for when you get down to programming.
Promoting a Web Site
The strategic planning for a site can begin when the main objectives for it are established. Some websites may be considered a hybrid of the mentioned categories, and the individual objectives should be identified and measured on an individual basis. For example, a retail company knows that it will be primarily an e-commerce website, but it may also be considered a lead-generating site that helps them promote some of the services they offer. The retailer’s website could also be considered a self-service site to answer some of the frequently asked questions of customers. While most sites could be considered some form of hybrid, it is necessary that the main purpose of a site be established to effectively continue with the strategic planning.
It is very important that the website creator have a strong understanding of the traditional business goals of an organization before embarking on the website creation process. It is only through this understanding that the creator can effectively make recommendations and align the website strategy with that of the business. Creating a successful website requires many skills from the business sector. Most notably, of course, are the technical skills that are required to produce the computer language programming that is necessary to produce website functionality. This is considered the “back-end” of a website. The back-end of a website is what goes on behind the scenes, and the less visible it is to the general visitor is usually for the better. Many problems of websites stem from the goals of the website being mis-aligned with the goals of the business.
(All in a single document) Appendix 1-1: Overture Search Term
Appendix 1-2: Wordtracker Search Query Research Tool
Appendix 1-3: Google Sets Website Theme Research Tool
Appendix 1-4: Reach/ Acquire/ Convert/ Retain
Chart Appendix 2-5: Zehnder’s of Frankenmuth Information Architecture Flowchart
Appendix 2-6: Search Engine Themes Pyramid Information Architecture Example
Appendix 2-7: Webpage Download Time by File Size Chart
Appendix 2-8: Expected Locations for Common E-commerce Elements
Appendix 2-9: Website Usability Checklist
Appendix 2-10: Text Vs.Code Ratio/ Content Near the Top of Souce Code Examples
Appendix 3-11: Overture Bid Price Tool
Appendix 3-12: Webalizer Website Visitor Tracking Tool
Appendix 3-13: AW STATS Website Visitor Tracking Tool Appendix
3-14: Clicktracks Website Statistics
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