Planning, Developing, and Promoting Successful Small Business Websites

Table of Contents

Another consideration when planning for content is determining how often the content will need to be changed. The information on a news site will need to be updated much more frequently than the information on a site that is only intended to answer frequently asked questions. Planning for the maintenance of the site is an important aspect of the overall success of a site. Many times a highly paid developer is only necessary to create the framework for the site. An organization that wishes to have a successful site will be sure to implement a “user-friendly” system for website updates. This will minimize labor costs and allow the experts of the business to contribute information to the website on a regular basis. Any content that a developer hopes to be timely for search engines should be produced three to six months in advance.

One method of updating content is to use a content management system. There are many systems available varying in their degree of usability, flexibility, and price. One of the more preferred content management systems is called Macromedia Contribute. (http://www.macromedia.com/software/contribute/) Contribute is set up by a system administrator and offers a cleanly designed and thoroughly tested interface that allows non-programmers to update content on a website. To use Contribute, a user need only be familiar with a word-processing program, and some type of web-browsing program. Contribute is a hybrid of these two types of programs, and offers an interface that requires minimal training. The program is set up so that a user cannot disrupt the “backend” of the website. It helps to eliminate the productivity bottleneck sometimes experienced when a developer is responsible for making every change to the company website. Contribute also helps developers sleep better at night knowing that their code is “safe” from the being accidentally destroyed by end-users who are not adept enough to do actual programming.

Appendices
(All in a single document) Appendix 1-1: Overture Search Term
Research Tool

Appendix 1-2: Wordtracker Search Query Research Tool

Appendix 1-3: Google Sets Website Theme Research Tool

Appendix 1-4: Reach/ Acquire/ Convert/ Retain

Chart Appendix 2-5: Zehnder’s of Frankenmuth Information Architecture Flowchart

Appendix 2-6: Search Engine Themes Pyramid Information Architecture Example

Appendix 2-7: Webpage Download Time by File Size Chart

Appendix 2-8: Expected Locations for Common E-commerce Elements

Appendix 2-9: Website Usability Checklist

Appendix 2-10: Text Vs.Code Ratio/ Content Near the Top of Souce Code Examples

Appendix 3-11: Overture Bid Price Tool

Appendix 3-12: Webalizer Website Visitor Tracking Tool

Appendix 3-13: AW STATS Website Visitor Tracking Tool Appendix

3-14: Clicktracks Website Statistics
Analysis Tool

References
Author Notes

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Planning, Developing, and Promoting Successful Small Business Websites Table of Contents

Planning, Developing, and Promoting a Successful Small Business Website

Small Business Website Content Planning - Page 9

Website Content Planning

Planning, Developing, and Promoting Successful Small Business Websites

Table of Contents