Plan Your Web Site Effectively for Max Success
Types of Websites
Explore the types of Web Site Business Models
Site Types 2
More information on the strategic types of sites
Strategy Planning is essential to Success
Make sure your strategy is up to snuff
Technical Strategic Planning an Outsourcing Contract Work
More on Outsourcing Contract Work
Deciding what will go on your business site and who will provide it
Determing a schedule for content management
Automation for Content Syndication
Keyword Planning Suggestions on preparing keyword research for your site.
Brainstorming and organizing the architecture of your website.
Information Architecture 2
More discussion on the lower tiers of site heirarchy
Technology Planning Scaleability considerations for large and growing sites.
Tech Planning 2Weighing the value of flash technology.
Creating a budget and using it effectively
What type of web host will you need?
Labor related expenses for site creation
Measuring financial success and ROI
Developing a Web Site
Design and Development
Establishing the importance of credibility in design.
Writing the Initial Code
Programming considerations for when you get down to programming.
Promoting a Web Site
Another consideration when planning for content is determining how often the content will need to be changed. The information on a news site will need to be updated much more frequently than the information on a site that is only intended to answer frequently asked questions. Planning for the maintenance of the site is an important aspect of the overall success of a site. Many times a highly paid developer is only necessary to create the framework for the site. An organization that wishes to have a successful site will be sure to implement a “user-friendly” system for website updates. This will minimize labor costs and allow the experts of the business to contribute information to the website on a regular basis. Any content that a developer hopes to be timely for search engines should be produced three to six months in advance.
One method of updating content is to use a content management system. There
are many systems available varying in their degree of usability, flexibility,
and price. One of the more preferred content management systems is called Macromedia
Contribute. (http://www.macromedia.com/software/contribute/) Contribute is set
up by a system administrator and offers a cleanly designed and thoroughly tested
interface that allows non-programmers to update content on a website. To use
Contribute, a user need only be familiar with a word-processing program, and
some type of web-browsing program. Contribute is a hybrid of these two types
of programs, and offers an interface that requires minimal training. The program
is set up so that a user cannot disrupt the “backend” of the website.
It helps to eliminate the productivity bottleneck sometimes experienced when
a developer is responsible for making every change to the company website. Contribute
also helps developers sleep better at night knowing that their code is “safe”
from the being accidentally destroyed by end-users who are not adept enough
to do actual programming.
(All in a single document) Appendix 1-1: Overture Search Term
Appendix 1-2: Wordtracker Search Query Research Tool
Appendix 1-3: Google Sets Website Theme Research Tool
Appendix 1-4: Reach/ Acquire/ Convert/ Retain
Chart Appendix 2-5: Zehnder’s of Frankenmuth Information Architecture Flowchart
Appendix 2-6: Search Engine Themes Pyramid Information Architecture Example
Appendix 2-7: Webpage Download Time by File Size Chart
Appendix 2-8: Expected Locations for Common E-commerce Elements
Appendix 2-9: Website Usability Checklist
Appendix 2-10: Text Vs.Code Ratio/ Content Near the Top of Souce Code Examples
Appendix 3-11: Overture Bid Price Tool
Appendix 3-12: Webalizer Website Visitor Tracking Tool
Appendix 3-13: AW STATS Website Visitor Tracking Tool Appendix
3-14: Clicktracks Website Statistics
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