Planning, Developing, and Promoting Successful Small Business Websites

Table of Contents

Website Planning
Plan Your Web Site Effectively for Max Success

Types of Websites
Explore the types of Web Site Business Models

Site Types 2
More information on the strategic types of sites

Strategic Planning
Strategy Planning is essential to Success

Strategic Planning 2
Make sure your strategy is up to snuff

Strategic Planning 3
Technical Strategic Planning an Outsourcing Contract Work

Strategic Planning 4
More on Outsourcing Contract Work

Content Planning
Deciding what will go on your business site and who will provide it

Content Planning 2
Determing a schedule for content management

Content Planning 3
Automation for Content Syndication

Keyword Planning Suggestions on preparing keyword research for your site.

Information Architecture
Brainstorming and organizing the architecture of your website.

Information Architecture 2
More discussion on the lower tiers of site heirarchy

Technology Planning Scaleability considerations for large and growing sites.

Tech Planning 2Weighing the value of flash technology.

Budgetary Planning
Creating a budget and using it effectively

Budgetary Planning 2
What type of web host will you need?

Budgetary Planning 3
Labor related expenses for site creation

Budgetary Planning 4
Measuring financial success and ROI

Developing a Web Site

Design and Development
Establishing the importance of credibility in design.

Form Versus Function
Establishing the design priorities of a site.

Writing the Initial Code
Programming considerations for when you get down to programming.

Web Design Coding

Design and Layout


Psychology Considerations

Website Colors

User Satisficing

Validation and Usability Testing

Usability Testing

Search Engine Friendly

Webpage Development

Title Tags

SEO Variables

Promoting a Web Site

Promotion and Analysis

Offline Promotion

Pay-Per-Click Advertising


PPC Tools

Search Engine Optimization

SEO History

Google History

E-mail Marketing

Website Analysis


Planning, Developing, and Promoting a Successful Small Business Website

Small Business Website Content Planning - Page 9

Website Content Planning

Another consideration when planning for content is determining how often the content will need to be changed. The information on a news site will need to be updated much more frequently than the information on a site that is only intended to answer frequently asked questions. Planning for the maintenance of the site is an important aspect of the overall success of a site. Many times a highly paid developer is only necessary to create the framework for the site. An organization that wishes to have a successful site will be sure to implement a “user-friendly” system for website updates. This will minimize labor costs and allow the experts of the business to contribute information to the website on a regular basis. Any content that a developer hopes to be timely for search engines should be produced three to six months in advance.

One method of updating content is to use a content management system. There are many systems available varying in their degree of usability, flexibility, and price. One of the more preferred content management systems is called Macromedia Contribute. ( Contribute is set up by a system administrator and offers a cleanly designed and thoroughly tested interface that allows non-programmers to update content on a website. To use Contribute, a user need only be familiar with a word-processing program, and some type of web-browsing program. Contribute is a hybrid of these two types of programs, and offers an interface that requires minimal training. The program is set up so that a user cannot disrupt the “backend” of the website. It helps to eliminate the productivity bottleneck sometimes experienced when a developer is responsible for making every change to the company website. Contribute also helps developers sleep better at night knowing that their code is “safe” from the being accidentally destroyed by end-users who are not adept enough to do actual programming.



(All in a single document) Appendix 1-1: Overture Search Term
Research Tool

Appendix 1-2: Wordtracker Search Query Research Tool

Appendix 1-3: Google Sets Website Theme Research Tool

Appendix 1-4: Reach/ Acquire/ Convert/ Retain

Appendix 2-5: Zehnder’s of Frankenmuth Information Architecture Flowchart

Appendix 2-6: Search Engine Themes Pyramid Information Architecture Example

Appendix 2-7: Webpage Download Time by File Size Chart

Appendix 2-8: Expected Locations for Common E-commerce Elements

Appendix 2-9: Website Usability Checklist

Appendix 2-10: Text Vs.Code Ratio/ Content Near the Top of Souce Code Examples

Appendix 3-11: Overture Bid Price Tool

Appendix 3-12: Webalizer Website Visitor Tracking Tool

Appendix 3-13: AW STATS Website Visitor Tracking Tool

3-14: Clicktracks Website Statistics
Analysis Tool


Author Notes

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Planning, Developing, and Promoting a Successful Small Business Website

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