Planning, Developing, and Promoting Successful Small Business Websites

Table of Contents

The largest restriction normally placed on a website is the budget. Every company wants an incredible website that will “wow” customers and receive art awards, but they just do not want to pay very much for it. The biggest concern for most companies creating a website should be gaining the most value for the cost. Many sites will be restricted by the size of the allotted budget. This makes it more important for the website to be cost-justified to command a larger budget in the future. The best way to give credence to website spending is to analyze and measure every aspect of cost and benefit. There are many costs associated with creating a website, but when a website is compared to traditional advertising mediums, many of the benefits are of much greater long-term value.

There are two main expenses when creating a website, the cost to serve the page to users, and the labor involved in the website’s creation. The first expense is called “hosting” the website. A “host” is a computer system that is accessed by a user working at a remote location. Typically, the term host is used when there are two computer systems connected by modems and data lines. The system that contains the data is called the host, while the computer at which the user sits is called the remote terminal or “client”. (webopedia.com). Website hosting pricing varies widely depending on services, bandwidth, and file storage space. Reasonable hosting can be purchased for between $10.00 and $100.00 per month for most websites unless they will contain a lot of streaming audio or video. Higher-end hosting options are available for high-traffic, high-bandwidth websites that cannot be handled by traditional hosting plans.

Appendices
(All in a single document) Appendix 1-1: Overture Search Term
Research Tool

Appendix 1-2: Wordtracker Search Query Research Tool

Appendix 1-3: Google Sets Website Theme Research Tool

Appendix 1-4: Reach/ Acquire/ Convert/ Retain

Chart Appendix 2-5: Zehnder’s of Frankenmuth Information Architecture Flowchart

Appendix 2-6: Search Engine Themes Pyramid Information Architecture Example

Appendix 2-7: Webpage Download Time by File Size Chart

Appendix 2-8: Expected Locations for Common E-commerce Elements

Appendix 2-9: Website Usability Checklist

Appendix 2-10: Text Vs.Code Ratio/ Content Near the Top of Souce Code Examples

Appendix 3-11: Overture Bid Price Tool

Appendix 3-12: Webalizer Website Visitor Tracking Tool

Appendix 3-13: AW STATS Website Visitor Tracking Tool Appendix

3-14: Clicktracks Website Statistics
Analysis Tool

References
Author Notes

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Planning, Developing, and Promoting Successful Small Business Websites Table of Contents

Planning, Developing, and Promoting a Successful Small Business Website

Website Budget Planning Page 16

Budgetary Planning

Planning, Developing, and Promoting Successful Small Business Websites

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