Plan Your Web Site Effectively for Max Success
Types of Websites
Explore the types of Web Site Business Models
Site Types 2
More information on the strategic types of sites
Strategy Planning is essential to Success
Make sure your strategy is up to snuff
Technical Strategic Planning an Outsourcing Contract Work
More on Outsourcing Contract Work
Deciding what will go on your business site and who will provide it
Determing a schedule for content management
Automation for Content Syndication
Keyword Planning Suggestions on preparing keyword research for your site.
Brainstorming and organizing the architecture of your website.
Information Architecture 2
More discussion on the lower tiers of site heirarchy
Technology Planning Scaleability considerations for large and growing sites.
Tech Planning 2Weighing the value of flash technology.
Creating a budget and using it effectively
What type of web host will you need?
Labor related expenses for site creation
Measuring financial success and ROI
Developing a Web Site
Design and Development
Establishing the importance of credibility in design.
Writing the Initial Code
Programming considerations for when you get down to programming.
Promoting a Web Site
The largest restriction normally placed on a website is the budget. Every company wants an incredible website that will “wow” customers and receive art awards, but they just do not want to pay very much for it. The biggest concern for most companies creating a website should be gaining the most value for the cost. Many sites will be restricted by the size of the allotted budget. This makes it more important for the website to be cost-justified to command a larger budget in the future. The best way to give credence to website spending is to analyze and measure every aspect of cost and benefit. There are many costs associated with creating a website, but when a website is compared to traditional advertising mediums, many of the benefits are of much greater long-term value.
There are two main expenses when creating a website, the cost to serve the page to users, and the labor involved in the website’s creation. The first expense is called “hosting” the website. A “host” is a computer system that is accessed by a user working at a remote location. Typically, the term host is used when there are two computer systems connected by modems and data lines. The system that contains the data is called the host, while the computer at which the user sits is called the remote terminal or “client”. (webopedia.com). Website hosting pricing varies widely depending on services, bandwidth, and file storage space. Reasonable hosting can be purchased for between $10.00 and $100.00 per month for most websites unless they will contain a lot of streaming audio or video. Higher-end hosting options are available for high-traffic, high-bandwidth websites that cannot be handled by traditional hosting plans.
(All in a single document) Appendix 1-1: Overture Search Term
Appendix 1-2: Wordtracker Search Query Research Tool
Appendix 1-3: Google Sets Website Theme Research Tool
Appendix 1-4: Reach/ Acquire/ Convert/ Retain
Chart Appendix 2-5: Zehnder’s of Frankenmuth Information Architecture Flowchart
Appendix 2-6: Search Engine Themes Pyramid Information Architecture Example
Appendix 2-7: Webpage Download Time by File Size Chart
Appendix 2-8: Expected Locations for Common E-commerce Elements
Appendix 2-9: Website Usability Checklist
Appendix 2-10: Text Vs.Code Ratio/ Content Near the Top of Souce Code Examples
Appendix 3-11: Overture Bid Price Tool
Appendix 3-12: Webalizer Website Visitor Tracking Tool
Appendix 3-13: AW STATS Website Visitor Tracking Tool Appendix
3-14: Clicktracks Website Statistics
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