Plan Your Web Site Effectively for Max Success
Types of Websites
Explore the types of Web Site Business Models
Site Types 2
More information on the strategic types of sites
Strategy Planning is essential to Success
Make sure your strategy is up to snuff
Technical Strategic Planning an Outsourcing Contract Work
More on Outsourcing Contract Work
Deciding what will go on your business site and who will provide it
Determing a schedule for content management
Automation for Content Syndication
Keyword Planning Suggestions on preparing keyword research for your site.
Brainstorming and organizing the architecture of your website.
Information Architecture 2
More discussion on the lower tiers of site heirarchy
Technology Planning Scaleability considerations for large and growing sites.
Tech Planning 2Weighing the value of flash technology.
Creating a budget and using it effectively
What type of web host will you need?
Labor related expenses for site creation
Measuring financial success and ROI
Developing a Web Site
Design and Development
Establishing the importance of credibility in design.
Writing the Initial Code
Programming considerations for when you get down to programming.
Promoting a Web Site
A website “homepage” will normally be a “.com” or other such “top-level domain” like “.org, .net, .us, .biz”. There are several other domain-extensions, many which correspond to the country that the site is located in. Anything after a .com/ is considered a second level (example: http://www.examplesite.com/secondlevel/index.htm) In the search engine theme pyramid, as well as with any information architecture flow chart, there will be several tiers. A large high quality site will have four to five tiers with each tier consisting of three to nine categories. The second tier in the pyramid will consist of the site’s prime top two word phrases. “If your site is about cars, and your first subtopic is about engines, then subtopics could include two-cycle engines, v6 engines, turbo engines, etc.” (Tabke, webmasterworld.com)
The third tier of a site’s information architecture will house a good majority of the site’s “important” informational content. Many people will navigate to this level of a site via the search engines when searching for specific information. A visitor will often have their first experience of a site via a third level tier so it is important that every page has reliable navigation to explore the rest of the site effectively. The third level topic for the above mentioned example site on cars could include topics like ‘…“internal combustion engines, then target keywords such as (v6 engines, v8 engines, rotary engines, wankle engines, turbo v6 engines, etc.) (Tabke, webmasterworld.com) (Appendix 1-6)
The fourth and fifth tier of a site will be based around the more in-depth
information of the upper tiers. Some sites may only require three tiers, but
very few should require more than five. Continuing with the car site example
used above, fourth level categories might include, “slant six, inline
six, straight six, v-six, v6 theory, turbo charging a v6, etc.” (Tabke,
webmasterworld.com) This level will be very important to users and establish
the site’s credibility within the given industry. It is important to plan
for future development when creating the information architecture of a site.
(All in a single document) Appendix 1-1: Overture Search Term
Appendix 1-2: Wordtracker Search Query Research Tool
Appendix 1-3: Google Sets Website Theme Research Tool
Appendix 1-4: Reach/ Acquire/ Convert/ Retain
Chart Appendix 2-5: Zehnder’s of Frankenmuth Information Architecture Flowchart
Appendix 2-6: Search Engine Themes Pyramid Information Architecture Example
Appendix 2-7: Webpage Download Time by File Size Chart
Appendix 2-8: Expected Locations for Common E-commerce Elements
Appendix 2-9: Website Usability Checklist
Appendix 2-10: Text Vs.Code Ratio/ Content Near the Top of Souce Code Examples
Appendix 3-11: Overture Bid Price Tool
Appendix 3-12: Webalizer Website Visitor Tracking Tool
Appendix 3-13: AW STATS Website Visitor Tracking Tool Appendix
3-14: Clicktracks Website Statistics
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